Online video will become most popular mobile activity by 2017
Posted on May 29, 2013 by YuMe
The streaming service market is skyrocketing. As more consumers turn to the Internet on their mobile devices to access television programming and web-exclusive video, more content providers are entering the scene. As a result, advertisers and brands are benefiting from the ability to reach a wider audience with online video ads online and on mobile. In fact, the marketing potential behind the platform is only expect to grow, as streaming video is expect to represent the majority of all mobile data traffic by 2017, according to a new forecast.
Half of mobile traffic will be video
Between 2012 and 2017, mobile video will grow at a compound annual growth rate of 75 percent, the highest predicted among any mobile application, including Facebook, Twitter and other currently popular apps.
"The next five years are projected to provide unabated mobile video adoption despite uncertain macroeconomic conditions in many parts of the world," Cisco's report stated. "…New partnerships, ecosystems and strategic consolidations are expected as mobile operators, content providers, application developers and others seek to monetize the video traffic that traverses mobile networks."
Will mobile replace the PC?
IDC forecasts tablet shipments will grow nearly 59 percent year over year in 2013, reaching almost 230 million units, up from about 145 million in 2012. In addition, tablet shipments are expected to surpass those of PCs – both laptops and desktops – by 2015.
"PCs will have an important role in this new era of computing, especially among business users," said Ryan Reith, program manager for IDC's Mobility Trackers. "But for many consumers, a tablet is a simple and elegant solution for core use cases that were previously addressed by the PC."
The price and practicality of tablets is making them extremely popular among streaming audiences, suggesting brands should capitalize on mobile video advertising to reach potential customers.