Exploring VR, Immersive Advertising

Posted on Jan 5, 2017 by YuMe

Ad tech industry insiders are more contemplative about what’s been effective over the course of the year, and what might be poised for breakout success in 2017. One area that grew exponentially is virtual reality (VR) and what many have termed “immersive advertising,” a category which, in addition to VR, also encompasses augmented reality (AR) and 360-degree video. There were various successful examples of VR’s use in creating highly compelling branded content experiences that were inter ...

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