The ways in which digital video advertising has become popular are innumerable for both marketers an ...

YuMe’s Innovative Approach to Fighting Bad Traffic

Posted on Oct 15, 2014 by Rekha Srivatsan, Product Marketing Manager, YuMe

At YuMe, data and innovation are at our core, so we are constantly evolving different ways to detect ...

YuMe’s European Multi-Screen Reach Calculator, Powered by Nielsen

Posted on Oct 13, 2014 by Dan Mogridge, Field Marketing Manager, YuMe

Calculating coverage and frequency across different screens has always been a tricky, if not impossi ...

Using video ads to grab consumer attention

Posted on Oct 10, 2014 by YuMe

Digital video advertising is quickly becoming a staple in the marketing efforts of organizations aro ...

Digital video advertising seems to have exploded overnight. ...

YuMe to participate at IAB Engage in London

Posted on Oct 3, 2014 by YuMe

There are number of different options available to consumers when it comes to the use of technology. ...

Interacting with technology has become something that people do everyday. ...

YuMe Wins Two Awards During Advertising Week for Multi-Screen Ngage Ad Unit

Posted on Oct 2, 2014 by By Lauren Baca, Product Marketing Manager, YuMe

YuMe, in partnership with BPN and Applebee’s, proudly took home two awards during Advertising Week ...

For many brands looking to develop digital video advertising strategies and add the use of video ads ...