Smartphone and tablet use has become so prevalent that these gadgets have become the key focus of ma ...

Key Principles of Video Viewability

Posted on Feb 17, 2015 by Tyler Hampton, Sr. Product Marketing Manager, YuMe

The recent IAB-sanctioned and MRC-authorized standard for video viewability (created to help adverti ...

Understanding content monetization trends

Posted on Feb 9, 2015 by YuMe

These days, brands understand that today's consumers are much more technologically inclined than bef ...

Is 2015 the Year of Cross-Screen?

Posted on Feb 9, 2015 by Lacey Fabrizo, Product Marketing Manager, YuMe

Cross-screen will continue to play an important role in video ad monetization in 2015. IAB recently ...

#YuMeCES 2015 Highlights – YuMe’s Innovation Lounge

Posted on Feb 5, 2015 by Kailani Joy, Corporate Communications Manager, YuMe

As part of its focus on innovation, YuMe conducted more than 25 demos highlighting five demo partner ...

YuMe to participate in DEW ’15

Posted on Feb 3, 2015 by YuMe

The Digital Entertainment World expo is a three-day event comprised of more than 100 sessions and 30 ...

How Attention Could Hold the Key to Effective Advertising

Posted on Feb 2, 2015 by Sarah Rew, Product Marketing Manager, YuMe Europe

Capturing consumer attention and steering audiences away from the competition is a key objective for ...

#YuMeCES 2015 Highlights – Health Care Technology

Posted on Jan 30, 2015 by Susanna Lee, VP of Product and Field Marketing, YuMe

Mobile devices have slowly taken center stage in contributing to our daily activities. The chipsets ...

#YuMeCES 2015 Highlights – Connected Devices & Media Technology

Posted on Jan 30, 2015 by Tripp Boyle, National Director of Emerging Platforms, YuMe

Despite the rise of technology and the fragmented nature of media properties, the desire to build br ...