As technology continues to grow in popularity and the Internet expands, video advertising is becomin ...

Audience targeting is a key strategy when it comes to online video advertising and advertising on mo ...

One of the inherent questions associated with online video advertising is how to effectively measure ...

With the March 31 deadline quickly approaching for Americans to sign up for the Affordable Care Act, ...

Amazon set to debut connected TV device

Posted on Mar 24, 2014 by YuMe

A recent survey conducted by The Diffusion Group found that 60 percent of U.S. households with broad ...

The Online Ad Cookie Has Officially Crumbled

Posted on Mar 19, 2014 by Kristie Sein

This post was originally published on Wired Insights on March 11, 2014; written by Ayyappan Sankaran, co-founder and CTO of YuMe. The video brand advertising world is quite familiar with data, as many of us are. But big data — its uses, possibilities and even its meaning — is a new ball game in the industry. Historically, the cookie has been the name of the online advertising game. However, we now live in a multi-screen environment and the browser and cookie are simply less relevan ...

On Monday, we launched Video Reach, our programmatic brand advertising solution for TV brand adverti ...

Multiscreen video advertising is becoming a major focus for businesses looking to expand their reac ...

The sale of automobiles benefits greatly from the use of video ad strategies because most potential ...