Is 2015 the Year of Cross-Screen?

Posted on Feb 9, 2015 by Lacey Fabrizo, Product Marketing Manager, YuMe

Cross-screen will continue to play an important role in video ad monetization in 2015. IAB recently ...

#YuMeCES 2015 Highlights – YuMe’s Innovation Lounge

Posted on Feb 5, 2015 by Kailani Joy, Corporate Communications Manager, YuMe

As part of its focus on innovation, YuMe conducted more than 25 demos highlighting five demo partner ...

YuMe to participate in DEW ’15

Posted on Feb 3, 2015 by YuMe

The Digital Entertainment World expo is a three-day event comprised of more than 100 sessions and 30 ...

How Attention Could Hold the Key to Effective Advertising

Posted on Feb 2, 2015 by Sarah Rew, Product Marketing Manager, YuMe Europe

Capturing consumer attention and steering audiences away from the competition is a key objective for ...

#YuMeCES 2015 Highlights – Health Care Technology

Posted on Jan 30, 2015 by Susanna Lee, VP of Product and Field Marketing, YuMe

Mobile devices have slowly taken center stage in contributing to our daily activities. The chipsets ...

#YuMeCES 2015 Highlights – Connected Devices & Media Technology

Posted on Jan 30, 2015 by Tripp Boyle, National Director of Emerging Platforms, YuMe

Despite the rise of technology and the fragmented nature of media properties, the desire to build br ...

The Super Bowl is one of the biggest sporting events in the U.S. Millions of people across the count ...

#YuMeCES 2015 Highlights – Automotive Technology

Posted on Jan 27, 2015 by Joe Farrell, VP of Sales – Midwest, YuMe

Earlier this month, CES 2015 wrapped up an amazing show, with record breaking numbers. With more tha ...

There are certain sporting events that brands prepare months in advance to develop a video advertisi ...