Most brands that already make digital video advertising a priority understand how a well-crafted vid ...

Why Maintaining Traffic Quality is Key for Advertisers & Publishers

Posted on Nov 3, 2014 by Hannah Luckie, Product Marketing Manager, YuMe

The industry has been abuzz with talk of viewability recently, and quite rightly so. Advertisers des ...

Digital video advertising has become an invaluable marketing strategy for many brands. ...

Brands that have integrated digital video advertising into their video marketing strategies understa ...

Video ad revenue rapidly growing in Europe

Posted on Oct 24, 2014 by YuMe

It seems that with every survey, study or poll that takes a deeper look into the growth of online vi ...

Digital video advertising has become the go-to marketing method for many companies. ...

The ways in which digital video advertising has become popular are innumerable for both marketers an ...

YuMe’s Innovative Approach to Fighting Bad Traffic

Posted on Oct 15, 2014 by Rekha Srivatsan, Product Marketing Manager, YuMe

At YuMe, data and innovation are at our core, so we are constantly evolving different ways to detect ...

YuMe’s European Multi-Screen Reach Calculator, Powered by Nielsen

Posted on Oct 13, 2014 by Dan Mogridge, Field Marketing Manager, YuMe

Calculating coverage and frequency across different screens has always been a tricky, if not impossi ...