Record viewership of online videos last month
Posted on Aug 21, 2012 by YuMe
A comScore report released August 17 found that a record number of videos were watched online in July. More than 184 million people watched more than 1,330 minutes of content, equaling about 37 million video views during the past month.
"For comparison, that is equal to every single person on Earth watching at least five videos each," according to CNET.
In addition, the report found that Americans watched close to 9.6 million online video ads in July. Internet video advertising reached more than half of all U.S. residents. In particular, more than 85 percent of all of the country's internet users watched an online video ad.
Americans spent more than 3,900 minutes watching video advertising online, the equivalent of about 60 ads per viewer in July. More than 20 percent of all online video views were for ads, and the average ad length was about 24 seconds, according to the report.
The report also found that viewers most frequently turned to YouTube, as well as Facebook and Yahoo-owned websites for video content.
Christophor Rick, writing for ReelSEO, speculated that "the horrible temperatures keeping people inside in July" may be why Americans watched so much online video content last month.