Samsung dominates smartphone sales in late 2012, Apple not far behind

All eyes are on Nokia's Lumia smartphone.

Posted on Jan 19, 2013 by YuMe

New trends from a recent poll by Reuters reveal some interesting – but not shocking – data about consumers device purchase choices. These figures could have a significant effect on the way businesses develop and execute mobile video ad campaigns.

As overall shipments of handsets are expected to have gone up in the fourth quarter of 2012, Samsung likely took the lead, according Reuters. Analysts predict the South Korean company shipped 61 million smart devices from October through December of last year, an increase of 71 percent from one year earlier.

Samsung the big winner
The company is expected to report a quarterly profit of $8.3 million for the end of 2012, Reuters states. The Galaxy handset frenzy has played a major role in Samsung’s high sales numbers in the past year. In particular, the company’s dominance over the phablet market undermines the forecasts of some skeptical analysts who believe Samsung’s sales will likely cool in 2013. In addition, the tech empire is expected to continue outpacing Apple, as iPhone 5 sales are slightly weaker than expected and have cooled significantly over the past month.

By no means is Apple expected to fall far behind, though. Reuters estimates the company shipped 46 million iPhones last quarter, up 25 percent from one year earlier. Full-year shipments are expected to grow to 167 million in 2013 from 134 million last year. Samsung meanwhile will likely hit 283 million shipments this year, compared with 2012′s 210 million.

Left in the dust?
Nokia, which ruled over the handset market a decade ago, is expected to seemobile phone shipments drop 15 percent from the previous quarter. Smartphone shipments likely decreased 65 percent to just 7 million units sold.

All eyes are currently on Nokia’s Lumia smartphone, which Hartford Courant’s CNET states combines new Microsoft Windows Phone technology with a “groundbreakingly sensitive” screen. Critics of the phone, which costs roughly $100, claim its chunky and slippery body make it difficult to hold. Last week, Nokia announced it shipped roughly 4.4 million Lumias in the fourth quarter, according to Reuters.

Meanwhile, Research In Motion, which also once thrived, is similarly struggling to regain territory in the market. The company is expected to report a 30 percent decrease in shipments to 7 million units in the fourth quarter. RIM is currently conducting a series of promotional events around the anticipated release of its Blackberry 10. The company is pushing app makers to convert their products to the phone’s operating system, Computerworld reports.