Samsung dominates smartphone sales in late 2012, Apple not far behind
Posted on Jan 19, 2013 by YuMe
New trends from a recent poll by Reuters reveal some interesting – but not shocking – data about consumers device purchase choices. These figures could have a significant effect on the way businesses develop and execute mobile video ad campaigns.
As overall shipments of handsets are expected to have gone up in the fourth quarter of 2012, Samsung likely took the lead, according Reuters. Analysts predict the South Korean company shipped 61 million smart devices from October through December of last year, an increase of 71 percent from one year earlier.
Samsung the big winner
By no means is Apple expected to fall far behind, though. Reuters estimates the company shipped 46 million iPhones last quarter, up 25 percent from one year earlier. Full-year shipments are expected to grow to 167 million in 2013 from 134 million last year. Samsung meanwhile will likely hit 283 million shipments this year, compared with 2012′s 210 million.
Left in the dust?
All eyes are currently on Nokia’s Lumia smartphone, which Hartford Courant’s CNET states combines new Microsoft Windows Phone technology with a “groundbreakingly sensitive” screen. Critics of the phone, which costs roughly $100, claim its chunky and slippery body make it difficult to hold. Last week, Nokia announced it shipped roughly 4.4 million Lumias in the fourth quarter, according to Reuters.
Meanwhile, Research In Motion, which also once thrived, is similarly struggling to regain territory in the market. The company is expected to report a 30 percent decrease in shipments to 7 million units in the fourth quarter. RIM is currently conducting a series of promotional events around the anticipated release of its Blackberry 10. The company is pushing app makers to convert their products to the phone’s operating system, Computerworld reports.