Samsung smartphones reign over market

Over the last 12 months, internet video advertising reached more Americans that at any point in the past.

Posted on Jan 17, 2013 by YuMe

Recently, Samsung announced global sales of its Galaxy S smartphones have surpassed 100 million units since the phone's first model was introduced in May 2010, Fox News reported.

Samsung reportedly had sold more than 25 million Galaxy S devices, 40 million Galaxy S IIs and 41 million Galaxy S III phones. The technology giant outsold Nokia cellphones last month and sold more smartphones than Apple last year, research firm IHS iSuppli told Fox.

With demand for Samsung smartphones surging 23 percent in the last quarter of 2012, the company is expected to see healthy sales numbers in the beginning of 2013, according to TechCrunch.

Research provider Changewave recently released a consumer smartphone report that surveyed planned purchases among North American shoppers. While Samsung devices are expected to see a continued surge in popularity, Apple iPhones seem to be losing support.

iPhones down, Samsung devices up
The rate of consumers choosing to purchase iPhones is dwindling, with only one in two consumers planning on buying an iPhone last quarter, down from 71 percent the previous quarter, TechCrunch stated.

Apple demand still exceeds Samsung's and the iPhone maker's numbers aren't surprising considering the survey was conducted several months after the iPhone 5 release. Because the product has been on the market for several months, its demand has cooled.

Samsung experienced a similar decline in September's report after the Galaxy S III had been available for several months. However, the company's sales predictions have since gone from 13 percent to 21 percent. The Galaxy S III is still the most desirable Samsung handset, representing 69 percent of the company's demand, the news source explained.

The rise of phablets
The Galaxy Note 2, a 3.16-by-6-inch phablet , represented nearly one-quarter of the Samsung device demand. While smaller devices are still more popular than phablets, 27 percent of consumers surveyed expressed the desire for a screen at least 5 inches long.

In a separate article for TechCrunch, blogger Natasha Lomas announced, "phablets are the new normal." As Samsung shipped out more than 5 million Galaxy Note II devices during the first two months after its release, people are warming up to the idea of small tablets with calling capabilities. People want larger cellphone screens because they are using their smartphones to do more. Consumers are interacting more with their phones and using them to consume data. This could shift the playing field for video advertising online, as more people are accessing content on the go.

Because phablets combine the portability of a smartphone with the big screen engagement of a tablet, they're quickly becoming a hot target for video advertisers.