Smartphone market prepares for Mobile World Conference
Posted on Feb 22, 2013 by YuMe
With the world of mobile devices in constant transformation, both market kings and newcomers will showcase their hot new gadgets this weekend at the Mobile World Congress in Barcelona.
The yearly event consists of two days' worth of conferences and product expositions for players in the mobile world to flaunt and learn about advances in operating systems, device capabilities, connectivity and marketing trends. Examining the trends and predictions for smartphones can help brands and publishers better understand the future and capabilities of video advertising on mobile.
HTC Smartphone Announcements
In anticipation of the conference, some mobile developers have taken the opportunity to announce their new products in advance. After seeing underwhelming figures in 2012, HTC is hoping to regain its footing with the HTC One. The major feature of this new smartphone is BlinkFeed, which allows users to stream "the freshest content from the most relevant and interesting sources," a recent press release stated.
HTC partnered with 1,400 media sources, including ESPN, MTV and Reuters, to provide customers with a vast variety of information, much of which will likely include online video.
The BlinkFeed interface is very different from typical Android design and may not prove appealing to consumers, states Mobile World Live.
Another important feature of the HTC One is Sense TV, which can program most televisions, set top boxes and receivers, allowing users to see what's on and find specific programs.
More affordable phone options
While HTC and LG have recently released their high-end gadgets, the Mobile World Congress is expected to see a major slew of less-expensive devices.
Mozilla's HTML-5 based Firefox OS will debut its first phone intended for consumers. ZTE already released the Keon and the Peak last month for app developers to get a good feel for the OS, which should allow them to build and test and apps.
Canonical's Ubuntu for phones and tablets and Jolla's Sailfish are among other operating systems that will likely receive a lot of attention this weekend, according to IDG News Service.
All quiet on the Nokia front?
While Nokia is following the lower-end smartphone production trend, the handheld maker that once dominated the mobile device market has yet to announce a high-end product this year.
Among the predicted Lumia upgrades, "None of these stand out as attention-grabbers," Engadget stated, "So it leaves us wondering if Nokia will actually have some sort of product that takes us all by surprise."