Today we announced another YuMe first! We are excited to be the first video ad network to support TickerBoy ads powered by PointRoll. TickerBoy, coming on the heels of our announcement last week that we support Google’s InVideo overlay ads, joins the family of ad products supported by ACE (Adaptive Campaign Engine). TickerBoy is a basic GIF, JPG or Flash banner featured within or adjacent to the video player. When clicked, the video content pauses, and a dynamic rich media experience launches. Check it out.

This morning, Google announced the beta release of AdSense for video, an extension of Google’s revolutionary AdSense program, which powers the contextual advertising on some of your favorite blogs and Web services. As the largest dedicated video advertising network on the Web, we’re thrilled to be participating in the program, which will give our publishers even more opportunities to monetize their content.

Here’s an example of AdSense for video in action on a video from Vidshadow, a YuMe publisher:

We’re most excited about how AdSense for video will integrate with our powerful new technology platform for publishers, YuMe’s Adaptive Campaign Engine (ACE). With ACE and third party networks like AdSense for video, publishers can achieve 100 percent fill rates while maintaining complete control of their inventory, combining their own sales efforts with advertising feeds from third parties to earn the most money possible for each video.

- Molly Glover Gallatin

There’s a growing subgroup of independent video content producers – the mid-tail, if you will – that’s been looking for a way to monetise their offerings. Until now, the only real way was through ad networks that usually left them feeling a bit cornered. By the time the video site had integrated with one ad network, another one comes along requiring more technical so-called integration. And when trying to optimize ad campaigns among the various ad networks, the publisher was tasked with running manual calculations.

Today, at YuMe, we flipped the switch on an enhancement of our ad management system we call the Adaptive Campaign Engine (ACE). ACE allows publishers to accept ad feeds from multiple parties – YuMe’s ad sales team, publisher’s ad sales team, third-party ad networks, and third-party syndication feeds, and then optimizes performance and revenue in real-time. As the market for online video advertising continues to expand, publishers relying on outdated, manual processes to manage multiple ad feeds inevitably leaves money on the table. We launched ACE to give content owners and distributors, such as our partners at Mondo Media and Vidshadow, what they needed – an ad management system that puts the controls in their hands.

“Mondo Mini Shows,” an ad-supported animation channel that’s targeted at young adults, has been using ACE to diversify the advertising affiliated with content, such as its popular “Happy Tree Friends” series, and enhance its video monetisation. ACE has driven Mondo’s fill rate up to 100 percent and increased its effective CPM by over 70 percent.

We see this as the shift from an ad network’s one-size-fits-all approach to one where content owners and distributors such as Mondo will have the tools to match each ad impression with the optimal ad placement (pre-roll, mid-roll, interactive overlay), maximizing inventory fill-rate and their content’s revenue potential.

- Jayant Kadambi