Live from 30 Rock - It’s the YuMe Roundtable!

Tune in and watch our roundtable live at yume.com or beet.tv on Tuesday, October 20th from 3-6 p.m. ET.  Hosted by Charles Tillinghast, President & Publisher of msnbc.com and featuring panelists from Adobe, Time Inc., CBSNews, GroupM, the Wall Street Journal, Ogilvy, Transpera and more.

Moderating the sessions will be Rafat Ali, editor and publisher of paidContent, Kevin Delaney, Sr. Deputy Managing Editor of the WSJ.com, and Advertising Age’s Michael Learmonth.

A big thanks to Andy Plesser of Beet.tv and the gang at MSNBC.com for helping me pull together such a great event. Check out the agenda and don’t forget to tune-in!

- Molly Glover Gallatin

OK, I’m not one to take too many potshots, but I will take a little one. YouTube was able to convince the venerable Advertising Age into writing …. and I quote, “More important, …. , YouTube is selling ads against more videos than its nearest competitor has total views.” The article can be found here.

Hmm. If you’re going to make a statement like that, then you should be up for some criticism. Take a look at the following on YouTube http://www.youtube.com/watch?v=UTuk5Uloyjg to see my problem. Take a Nike ad, and run a banner next to it, coupled with an overlay on top. I guess that counts. This is why people hate ads.

Also, does YouTube count the banner ad next to the video content into the “selling more ads” statement?

- Jayant Kadambi