Tune in this Tuesday, June 22nd from 4 to 6 p.m. EST for our video roundtable with Beet.TV and MSNBC. Hosted by Scot McLernon, YuMe’s CRO, and Mark Marvel, MSNBC.com’s Sr. Director of Video. The topic? Exploring online video monetization and syndication. Moderating the panel is Andy Plesser of Beet.TV and Peter Kafka of All Things Digital’s “MediaMemo.” Joining us on the panel includes the following industry veterans:

Andy Chapman, Leader, The Exchange, MindShare

Allen DeBevoise, Chairman and CEO, Machinima.com

Ran Harnevo, CEO, 5Min

Ping Li, Partner, Accel Partners

Bob Mason, Co-Founder and CTO, Brightcove

John McCarus, VP & Group Director, Digitas/The Third Act

Adam Shlacter, Managing Partner, Digital Investment, MEC Global

Tania Yuki, Director, Product Management, comScore

You can check out the live stream here, on our home page or on Livestream at www.livestream.com/beet_tv.

- Molly Glover Gallatin

The following video is an exerpt from an interview Daisy Whitney of Beet.TV did with Jayant Kadambi at our roundtable last week, addressing the increasing shift of TV content to alternative distribution channels and the challenges advertisers are facing.

Below is a recap of the “top 3″ challenges advertisers are facing:

1. Scale - TV advertisers are use to buying audiences at scale, but currently it’s hard for an advertiser to spend a lot online because there is not just one place advertisers can go. YuMe is building enough of an audience to help advertisers shift more TV dollars to online video.
2. Data - Everyone says they want data, but there is so much data that can be provided that it can be overwhelming. We can tell the advertiser anything they want to know, but its better if we know what their goals are, so we can provide the data that is important to them - engagement, clicks, video completion rate, etc.. Measurement of a campaign and its effectiveness can be very different per advertiser.
3. Format - Daisy asked “Is there a consensus on the best format?” As Jayant points out, video has a time component, which lends itself to multiple format types. What YuMe likes to do is let the advertiser run the campaign the way they want, encouraging creativity and getting them to try different executions. YuMe can then adjust in real-time based on performance.

A lot great content from last weeks event, you can watch the entire re-broadcast here.

- Molly Glover Gallatin

Live from 30 Rock - It’s the YuMe Roundtable!

Tune in and watch our roundtable live at yume.com or beet.tv on Tuesday, October 20th from 3-6 p.m. ET.  Hosted by Charles Tillinghast, President & Publisher of msnbc.com and featuring panelists from Adobe, Time Inc., CBSNews, GroupM, the Wall Street Journal, Ogilvy, Transpera and more.

Moderating the sessions will be Rafat Ali, editor and publisher of paidContent, Kevin Delaney, Sr. Deputy Managing Editor of the WSJ.com, and Advertising Age’s Michael Learmonth.

A big thanks to Andy Plesser of Beet.tv and the gang at MSNBC.com for helping me pull together such a great event. Check out the agenda and don’t forget to tune-in!

- Molly Glover Gallatin

YuMe CEO, Michael Mathieu, is participating on a roundtable discussion titled “The State of Online Video” hosted by Beet.TV at Adobe’s office in San Francisco tomorrow. The event will be streamed live on uStream on Tuesday, March 3rd from 9:00 a.m. to noon Pacific. The event opens with a keynote from Jim Guerard, VP & GM of Adobe’s Dynamic Media Organization, followed by Tim Napoleon, Akamai Chief Strategist for Digital Media and Charles Tillinghast, President and Publisher of msnbc.com. The roundtable will be moderated by Liz Gannes, Co-Editor of NewTeeVee and Andy Plesser, Executive Producer of Beet.TV.

Check it out!

Live video chat by Ustream

Molly Glover Gallatin