Today we announced a partnership with Hearst Magazines where we will be providing in-stream video advertising technology and sales for Hearst’s portfolio of web sites, including Cosmopolitan.com, GoodHousekeeping.com, RealBeauty.com and HarpersBazaar.com.

“As the popularity and consumption of streaming video content continues to thrive, the digital team at Hearst is focused on helping its loyal advertisers take advantage of this engaging and dynamic communications medium,” said Chuck Cordray, SVP and general manager of Hearst Magazines Digital Media.  “With the help of YuMe’s video ad technology, we’re able to ensure that our visitors are presented with the most relevant advertising messages and that we realize maximum revenue opportunities across all of our online media properties.”

Check out the story that Mark Walsh of MediaPost wrote.

- Molly Glover Gallatin