We are very excited about our new ad placement announced today called InSynch Video Takeover. This is the first ad unit of its kind! InSynch is unique in that it synchronizes an in-stream video ad, like a pre-roll, with any in-page banner ads. How does it work? Essentially, while the in-stream video ad is playing, the entire page where the player resides turns into an advertising canvas where anything is possible. You can have objects jump out of the video ad and into a banner placement or have elements fly across the web page, temporarily taking over the page and captivating the viewer’s attention.

The YuMe green logo exits the pre-roll and then drops down into the banner ad below.

Our first client to utilize InSynch was Dove and we have campaigns with Vitamin Water and Kellogg’s launching soon.

Click here to see InSynch in action. Let us know what you think.

- Molly Glover Gallatin