We announced today our new video ad unit called PowerRoll DataConnect with advertising partner Land Rover, the luxury carmaker.  PowerRoll DataConnect is a video ad that is enhanced with an interactive overlay or graphics (GIF, JPG, or Flash) on top of the video ad, making it more relevant, informative and engaging.  The new DataConnect feature provides the ability for advertisers to pull in an xml data feed, like auto retailer locations, and in real-time display this information to viewers who are watching the pre-roll.  You can see a demo of this ad unit on our ad gallery.  You will see that if you enter your zip code the 3 closest retailers will be displayed within the player.  It’s a great example of how a pre-roll can be localized to the viewer.

Gavin O’Malley of MediaPost did a great article on this, check it out.

- Molly Glover Gallatin