SpotXchange and YuMe Partner
Tuesday, March 18th, 2008We announced today that SpotXchange is the latest addition to ACE, our Adaptive Campaign Engine. SpotXchange is a platform that allows online video publishers to auction off available in-stream, in-game, and overlay video ad inventory. Ad agencies use SpotXchange’s self-service tools to load commercials and target ad inventory made available by publishers. Now, media buyers who use SpotXchange will have access to our audience of 46 million unique viewers. And, this partnership allows us at YuMe to maximize opportunities available to our publishers and to deliver on our promise of providing publishers in our Network the ability to achieve a 100% inventory fill rate, increased eCPMs and the assurance that each video ad impression is matched to the best money making opportunity.
- Molly Glover Gallatin
