We are thrilled to announce that Fox News, Glam , IDG Entertainment and Funny or Die have selected YuMe’s ACE video ad platform to manage the monetization of their video inventory. Check out our press release we sent out today announcing this news and highlighting the impressive growth we have achieved with not only the adoption of our video ad platform, but with the growth of our video ad network and advertising sales.

Here’s the quote from Funny or Die, which you will see is in true Funny or Die fashion. “YuMe’s ACE video ad platform is a true end-to-end solution,” said Mitch Galbraith, COO of Funny or Die. “ACE has streamlined our ad operations, improved inventory management, increased revenue, eliminated the common cold from our office, cured my fear of heights, and taught several of our employees to speak Portuguese.”

We also announced today that with the release of comScore’s April Video Metrix Ad Network report, YuMe is now ranked the largest video ad network with over 63 million unique viewers and 560 million video streams per month.

In addition to the great growth we have experienced with publisher adoption of our video ad platform, we have also seen tremendous momentum with video advertising sales. We now have over 100 advertisers running on any given day across our premium video ad network and the number of monthly ad impressions we are serving has increased by over 325% since January!

We are very excited about the advancements we have made in 2009 and congratulations to the YuMe team for all their hard work.

- Molly Glover Gallatin

“The point here is that when online video takes a bite out of television it will do so because video advertisers see value in targeted advertising, not because online video viewership begins to approach that of television.”

Hmm. This quote was extracted out of context from an article by Tom Hespos. We agree. Sort of. Advertisers will revel in the strong contextual, geographical and behavioural targeting that is and will be offered by online video ad networks. In addition, they’ll get more awareness and lift and probably even performance advertisers will get high click rates and customer acquisition rates because video advertising if done correctly offers a highly immersive and advertising friendly experience. But let’s face it. Advertisers want targeting and they want reach, but they really want targeted reach. Let’s take behavioural targeting, the classic example being the so-called in-market car buyer who went to site A, looked at cars and then went to another site. You throw up a car ad when she’s surfing email right? Well, unless the network is huge, the overlap of such people becomes really small and targeting in-market car buyers ends up targeting 5 people. I exaggerate, but only to make a point. Reach and large numbers is key. So, I think the video ad networks need to amass huge mass in order to be successful in targeting.

- Jayant Kadambi