Live from 30 Rock - It’s the YuMe Roundtable!

Tune in and watch our roundtable live at yume.com or beet.tv on Tuesday, October 20th from 3-6 p.m. ET.  Hosted by Charles Tillinghast, President & Publisher of msnbc.com and featuring panelists from Adobe, Time Inc., CBSNews, GroupM, the Wall Street Journal, Ogilvy, Transpera and more.

Moderating the sessions will be Rafat Ali, editor and publisher of paidContent, Kevin Delaney, Sr. Deputy Managing Editor of the WSJ.com, and Advertising Age’s Michael Learmonth.

A big thanks to Andy Plesser of Beet.tv and the gang at MSNBC.com for helping me pull together such a great event. Check out the agenda and don’t forget to tune-in!

- Molly Glover Gallatin

We all subscribe to some sort of e-mail trade newsletter (i.e. Online Media Daily, OnlineSpin, eMarketer, Brandweek, and the list goes on) and get our dose of industry news. This week there was a lot of buzz around online ‘ad networks,’ from vertical to behavioral to the conventional ones.

Headlines like:  “Forbes Joins Ad Network Fray,” “ESPN Turns Off Ad Nets,” “AOL Ad Project, ‘Platform A,’ Plots Plan B,” I know, I know. I hate to just re-cap and link off to these stories. But I thought if you missed the boat, these were some of the articles worth reading.

With all that said about ad networks, I came across Avenue A’s Digital Outlook report that highlighted their $735 million in billings in ‘07. No secret that every year more money is being spent overall online. Now looking specifically at the ‘ad networks’ line, which accounts for 11% of their ad spend, ad network expenditures were up 36% from ’06 – ’07, which is a trend I expect will continue. What I’m anxious to see over the next few years is the trend between banner and online video expenditures…

- Lynn Cayabyab