Target experiments with streaming service
Posted on May 20, 2013 by YuMe
With Netflix and Hulu bringing in major sales numbers, companies in the media business aren't the only ones hurrying to implement a competitive streaming service and capitalize on video advertising online. While big networks like ABC have recently launched their own streaming apps to keep traditional television viewers hooked as they drift online, large American retailers are entering the playing field as well.
Amazon may have taken the lead among big names in the consumer retail industry to launch a streaming service, but Wal-Mart and most recently Target are not far behind.
According to Minneapolis/St. Paul Business Journal, Target is testing a streaming feature among its own employees. Like its eventual competitors, Target Ticker provides web access to television programming and movies.
The streaming service's website offers beta access to Target team members and claims to offer 15,000 titles, new releases, classic movies and next-day TV. In addition, Target Ticker has an iOS and Android app, also only available to company employees.
"At Target, we continually test new concepts with the goal of providing our guests with a convenient experience," spokesperson Erica Julkowski told the newspaper in an email. "We are currently testing a new online offering with Target team members only. During this phase, we are gathering valuable information that will help shape future plans. We will share additional details when they become available."
Whether Target will take the streaming service public anytime soon has yet to be disclosed. Another uncertainty is whether the company will charge a monthly subscription comparable to those required by Netflix, Hulu Plus, Amazon Prime and other services.
In addition to these big names in the streaming business, Target Ticker would also compete against long-time rival Wal-Mart, whose Vudu service allows users to rent content and access online versions of DVDs purchased at a retail location.