The Atlantic expands online video offerings
Posted on Aug 19, 2013 by YuMe
The Atlantic Magazine recently announced it's expanding its video endeavors with three original series. As more people subscribe for streaming content and video-demand services, it's clear that accessing television-like content on the Internet is becoming a mainstream pastime among consumers in the United States.
While many brands have taken advantage of the trend by incorporating online video advertising into their marketing strategies, companies across media industries have realized they can also more effectively reach consumers by boosting their video presence on the Web.
While Amazon, Hulu and Netflix are delivering television shows and movies, outlets like The Guardian and The Huffington Post are have ventured into the digital news video publishing sphere. The Atlantic is the latest to do so.
"In the frenetic world of Web video, there is a big opening for Atlantic-style programming," Bob Cohn, editor of Atlantic Digital, told MediaPost News.
One of the news outlet's original online video series, "Economics in plain English," launched last week and consists of roughly three-minute clips aimed at answering one question per video. For example, the the first video is titled, "Why is bottled water so expensive?" Other topics the show will cover include "Are bottomless drinks actually a good business model?" and "Are the machines taking our jobs, and should we be worried?"
Mashable explained another of The Atlantic's original series is "The User's Guide to Energy," which also launched last week and as its title implies, it explains how energy is used daily. The show is sponsored by Shell and its first two-minute episode is "How Do We Use Energy at Home?"
The title of the third show, which Mashable states will be introduced later in August, has yet to be released. Another series will be launched later this year.
The Atlantic videos feature Internet video ads, which have been proven to be a strong source of revenue for content publishers.