The Future is Connected at YuMe’s Inaugural CTV (r)Evolution Event

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Posted on Oct 27, 2017 by admin

Experts in the connected TV movement joined YuMe at the historic Nomad Hotel in Manhattan last month to debate the convergence of TV and video and its impact on advertising. Before a standing-room-only crowd, YuMe’s Amy MacKinnon moderated a discussion featuring Matthew Durgin, Director NA Smart TV Content Partnerships, LG Electronics; Cara Kantrowitz, Director of Client Consulting, The Nielsen Company; Stephen Strong, VP, Head of Revenue, Newsy; and Michael Kopeikin, Vice President of Digital and Ad Tech Media Strategy and Investments, Spark Foundry.

The experts concurred that using CTV to harness the targeting power of digital and impact of TV is driving immense new opportunities. The question that remains though is whether the CTV disruption will revolutionize TV as we know it, or simply provide an evolutionary path forward. LG’s Durgin, stood firmly in the “CTV is a revolution” camp, while Strong called CTV more of an “evolution.”

Kopekin spoke to the opportunity with creative, “CTV’s interactive creative format plays a great role in engaging consumers and driving ad value.” He also emphasized the power of targeting, “Device targeting allows us to do more with less, delivering content that consumers want to see.”

Durgin agreed, adding, “CTV needs to help advertisers feel they have an environment that feels familiar, consistent and operationally efficient.” Nielsen’s Kantrowitz noted Nielsen’s progress in advancing unified, cross-screen total audience measurement to allow advertisers a singular view of their campaign’s brand impact across all screens in an apples to apples comparison.

Strong leaned heavily into the power of innovation, stating, “Pulling in meaningful data sets allows us to differentiate and deliver greater value to advertisers.” He said, “OTT is a primary growth driver because of its reach, targeting and the audiences we can reach.”

So, what’s CTV’s next big thing? According to Durgin, “Amazing original content, live streaming TV, & Channel Plus. It’s changing how we view content.”

Couldn’t make it to NYC? See the full discussion here