Video + Metrics = Winning Mindshare

Posted on Apr 30, 2009 by Jayant Kadambi

It seems that every day now, someone is conducting a study (remind me to get into the research/study/consulting business next time) to state the obvious. And I assume they are getting paid. So, today, we find that that SoDA (Society of Digital Agencies) says, and hold on to your hats here, “Marketers Moving to Digital Media”. You can read it here http://www.emarketer.com/Article.aspx?R=1007064.

So, according to this data, digital marketing agencies are increasing spending over 74%. If I’m reading this correctly, that’s just in Q1. Metrics and Video seem to be chic at the moment. I have a feeling, it’s not just a fad.

- Jayant Kadambi