Where is mobile going?
Posted on Feb 28, 2013 by YuMe
As mobile plays an increasingly important role as the center of consumers' lives, brands are realizing the growing potential of advertising on smartphone and tablet media platforms.
People rely on their mobile devices and smartphones in particular for constant connectivity and entertainment. A recent report by comScore reveals important trends in 2012 brands and publishers should be aware of as they move forward with their advertising endeavors.
Mobile devices become the majority gadget choices
While Android and iPhone use is booming, comScore notes smartphones have now entered a "late majority" stage of technology adoption. Early adapters have already embraced the trend and the only consumers left to convert are those who tend to be somewhat skeptical of technology and often follow trends rather than set them.
With so many people constantly connected, every one in three minutes spent online is now spent on devices other than personal computers, according to comScore, which states we've entered a "Brave New Digital World," where the way consumers connect with content and experience media have been completely reshaped by mobile devices.
The mobile world is a constant battle between Apple and Samsung
Apple also held a steady majority grasp over tablet sales, while Amazon's Kindle Fire ranked second.
Multi-platform activity is driving content consumption
Among the top 25 digital media properties, the average enterprise extends its reach via mobile channels by 29 percent, according to comScore. Some more mobile-oriented properties are expanding their reach even further. For example, ESPN and Twitter have increased their audience reach by 59 percent and 46 percent respectively by embracing mobile.