XBox One launched as an all-in-one entertainment device
Posted on May 24, 2013 by YuMe
Long gone are the days when a gaming console was just for Super Mario Bros. and Duck Hunt. Every new release of a device brings video games, television and the Internet closer together, making online video advertising increasingly relevant. On Tuesday, Microsoft released its new XBox One, bringing consumers an integrated mix of entertainment types provided through a single platform.
Since the XBox 360 hit store shelves eight years ago, Microsoft has sold 76 million units of the device. With the vast majority of U.S. households owning a television and nearly half owning a gaming console, the tech empire is marketing the XBox 360's successor a household entertainment integrator, rather than just a video game player, Forbes explained.
XBox One caters to users' personal preferences
The new machine lets users access the internet, watch movies, stream videos, see what television shows are playing in the near future and check out friends' gaming activity, all with voice command. Realizing consumers love content tailored to their needs and interests, Microsoft designed the XBox One to record customized settings based on user preferences.
"The more you interact with Xbox One, the more it gets to know you and learns what you like," the XBox website states.
The console was also developed to enable an easy switch from video gaming to live television and Internet. Users don't have to change input settings; they can access other apps "at lightning speed" without losing their game.
Microsoft taps wider audience
Attempting to expand the consumer base is nothing new in the game world. For example, Nintendo's DS is has aimed to pull in more customers by offering creative features and placing non-gamer celebrities into its commercials.
In today's digital and mobile world, consumers want their entertainment to be more integrated. As streaming plays an increasingly important role in this, video ads online are sure to penetrate important audiences.