Yahoo Screen provides free mobile streaming

Yahoo Screen aims to provide a television viewing-like experience.

Posted on Sep 18, 2013 by YuMe

Last week, Yahoo released an iOS app for iPhones and iPads that allows users to watch video content from "Saturday Night Live," ABC news and other television programming. The app, Yahoo Screen, is just one of recent development in the world of portable technology that demonstrates the growing of Internet video consumption on the go. With more people using their smartphones and tablets for entertainment, video advertising on mobile is emerging as a game changer for brands competing to ensure a strong multichannel ad presence.

Yahoo Screen app is aimed at providing users with a content searching, discovery and viewing experience that is similar to television watching. The Associated Press explained that after downloading the free app, consumers can sift through 20 channels in the following categories: celebrities, sports, games and food. While the app is only currently available on iOS devices, Yahoo is reportedly planning to launch it on Android devices in the near future.

"Watching video has become something people do almost as much as they check email and we think we have come up with something that is as intuitive to use as your TV," Robby Stein, whose engineering team developed Yahoo Screen, told The AP.

The app launch was accompanied by the announcement of agreements Yahoo has signed with Viacom, allowing the company to provide consumers with access to clips from shows like "The Daily Show with Jon Stewart" and "The Colbert Report," Mashable explained. Users also have access to videos from Reuters, The Onion, Martha Stewart and Major League Baseball, among other content providers.

As streaming on smartphones and tablets becomes an increasingly widespread pastime among U.S. consumers, content creators and publishers, gadget makers and Internet companies are teaming up to provide to satisfy the growing demand for mobile video. As such, the opportunities video ads on mobile are expanding.