YuMe Proud! Recognized with the Best B2C Mobile Campaign
Posted on Nov 25, 2013 by Kristie Sein
Earlier this month at the Forrester eBusiness Forum in Chicago, we were honored with a Forrester Groundswell Award in the category for Mobile Marketing (Business-to-Consumer). The Forrester Groundswell Awards recognizes excellence in the effective use of social technologies to drive business success, and the mobile marketing award category looked specifically at companies that best used mobile tools to accomplish business and marketing goals. YuMe was awarded for our work on the justWink Mobile Flip Campaign for American Greetings.
Last September, American Greetings wanted to create awareness for justWink, its newest line of user-customizable greeting cards, and drive interaction with the justWink app. No question, our Mobile Flip ad was a perfect choice to generate buzz around the new product! Mobile Flip leverages interactions specific to smartphones and tablets; its full-screen branding experience enables a tap or a swipe to switch between video ad and branded display, and allows for multiple interactivity options, all within the ad experience. For the uWink campaign, we delivered 10 million mobile ad impressions, a 74% video completion rate, and more than 700,000 ad interactions. Thousands more used the ad to locate a store where they could buy justWink cards, downloaded the brand’s mobile app, and shared the ads through Facebook.
With roughly 150 submissions from around the world, we’re proud to have been recognized by Forrester with this award! To learn more about our award-winning Mobile Flip ad and other YuMe capabilities, check out our ad gallery.