YuMe Wins Two IAB Awards
Posted on Feb 25, 2013 by admin
Last night, at the opening of the Interactive Advertising Bureau’s (IAB) Annual Leadership Meeting in Phoenix, YuMe was named winner of the 2012 IAB Sales Excellence Long Term Achievement Award for a small-to-mid-sized digital sales organization. The award recognizes exceptional customer service, knowledge of technology innovation and excellent sales experience as judged by agencies and brands, surveyed by the IAB.
If that weren’t enough, today, at the same gathering in Phoenix, YuMe is again being recognized by the IAB as a winner in the 2013 IAB Digital Video Rising Stars competition.
The IAB determined five creative Digital Video Rising Star ad unit categories. After evaluating more than six dozen entries based on user experience, branding, functionality, integration and adoption, YuMe’s Mobile Flip ad unit was selected as a winner in the competition’s “Full Screen” category.
The evaluation process included quantitative scoring to narrow down the finalists, followed by thorough qualitative discussions to determine the final winners. With consumers increasingly captivated by digital video programming, the Digital Video Rising Stars competition fosters digital advertising creativity and boosts larger advertising spends across multiple screens.
“We’re certainly honored to be selected as part of the IAB’s ongoing efforts to define industry standards in digital video advertising,” noted Ed Haslam, Senior Vice President, Marketing, with YuMe. “This recognition validates our leadership role in the industry, as we continue to innovate and deliver cutting-edge digital video advertising solutions across multiple screens for top brands.”
All of the winning companies will work closely with the IAB Agency and Ad Ops Working Groups throughout the year to define, build and implement the industry’s first-ever digital video ad format standard.