YuMe, the operating system for TV 2.0, is the premium provider of end-to-end video advertising software and services. Our video advertising technology seamlessly connects advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe.

The Founders

Jayant Kadambi and Ayyappan Sankaran founded YuMe in 2004 after recognizing that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue. Realizing that video is fundamentally different from banners and text, YuMe launched an advertising technology solution in 2007 that could properly monetize, distribute, traffic, and report against video.

The Technology

Today, our robust technology platform—the ACE Relevance Engine—powers both our premium ad network and our industry-leading ad management solutions, ACE for Publishers and ACE for Advertisers. The Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV.

The Connected Audience Network

This proprietary technology enables us to aggregate the best in video content from over 1,500 top publisher sites, such as Fox News, Gannett, Hearst, MSN, and Meredith. And with more than 2.6 billion video streams and 115 million unique viewers, YuMe serves millions of in-stream video ads per month.

The Investors

YuMe is a privately-held company that’s headquartered in Redwood City, California with sales offices throughout the United States in addition to our European headquarters in London. YuMe is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital.