| Ad Source Mediation
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The higher the price you can get for your ad inventory, the better, right? Unfortunately, maximizing revenue across your inventory while adhering to your contractual obligations has become a huge challenge. ACE™ for Publishers (AFP) lets you manage your inventory and ad sources to simply and efficiently maximize eCPMs by:
Ensuring fulfillment of partner obligations
AFP ensures that your direct-sold campaigns deliver according to your business agreements with advertisers and meet any and all guarantees within those agreements.
Tracking and adjusting for ad network fill rates
AFP monitors fill rates and corrects eCPM for each ad source in real-time throughout the day to ensure that you deliver your unsold inventory to the highest-paying ad network. AFP also mediates VAST, VPAID and non-standard feeds, and it gives YuMe’s Connected Audience Network absolutely no inherent preference in your priority scheme.
Helping you capitalize on supply spikes
AFP responds to changes in impression supply in real-time and helps you take advantage of inventory spikes—for instance, when videos go viral—by giving your excess impressions to ad networks.
