Our ACE™ technology platform features industry-leading targeting and campaign optimization capabilities to ensure optimal campaign performance. Video ad targeting capabilities include:

• Demographic
• Geographic - Geo-target to all 210 TV DMAs
• Daypart
• Channel
• Content
• Device type

We also offer advanced approaches like remarketing and behavioral targeting:

Remarketing

Our remarketing capabilities give advertisers the ability to reach users with the right message as they are driven through the intent funnel, from building brand awareness to intent, and finally to purchase. We let advertiser target a specific campaign and its associated ad placements towards users that have performed a desired action. Currently, we allow advertisers to remarket by:

• Creative - Targeting users that have been exposed to specific creative
• Site - Targeting users that have visited a specific site
• Interaction - Targeting users that have interacted with specific sites or ads

Behavioral Targeting

As the largest premium video ad network that offers behavioral targeting, we are able to offer advertisers the greatest scale for campaigns targeted to specific profile segments. Our behavioral targeting system lets advertisers reach highly-qualified audiences based on purchase intent. By leveraging data about viewers' browsing behaviors, search histories, and video consumption habits, YuMe delivers relevant content to consumers who are already in the market for a particular product or service.

Verticals

In addition, we enable advertisers to target users who show interest or intent to purchase in the auto, travel, and retail verticals. For example, auto manufacturers can target video ads only to viewers who have recently compared car prices online or searched for a specific car make and model.

Scale

With our intent-based targeting, marketers can tailor their messages to viewers on a national scale—and engage with them on a whole new level. Our system benefits our 600+ publishers, too, by utilizing the breadth of video content available through our network.