Online video would appear to be a powerful brand-building tool, much like its offline counterpart, but lacking a means to address its true efficacy, brand marketers have yet to fully embrace the medium. Frustrated with this dynamic, three leading video ad networks - YuMe, BBE, and ScanScout - partnered together to prove, once and for all, that brands can be built online with in-stream video advertising.

 

The Solution:

YuMe, BBE, and ScanScout turned to Vizu to help them prove that online video could deliver results throughout the brand funnel, driving general awareness and ultimately increasing purchase intent for a new, unknown consumer apparel product. To make their case, the group teamed up with the Jerry Leigh Company to promote the launch of HoodieBuddie, the world’s first hooded sweatshirt with ear-buds built into the drawstrings. In its first major advertising campaign, Jerry Leigh ran in-stream video ads promoting HoodieBuddie exclusively across the three video networks.

 

 

Example of YuMe's MultiPlay ad placement

 

Using Vizu’s Ad Catalyst solution, YuMe, BBE, and ScanScout showed that online video advertising is an incredibly effective brand-building medium. HoodieBuddie realized a:

Vizu’s real-time platform also helped the ad networks demonstrate: