Research Studies

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Ahead Of The Curve

We like to stay ahead of the curve. We conduct research to extend our understanding of next generation media trends to find out things like what consumers will do next, does screen type matter, what drive better brand results, and more. Explore our library of extensive research to better understand where digital video is going.

Research Studies

YuMe surveyed nearly 1,000 consumers from a nationally representative online panel to show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences. Results confirmed growing multi-screen viewing trends and gleaned insights into consumers planned behavior for the upcoming holiday shopping season. These results show the value in using digital media to build a successful strategy targeting holiday shoppers, specifically around the growing importance of user-initiated pre-roll video and the benefit that comes from reinforcing brand messaging and call to action with streaming video.

 

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Research Studies

Digiday and YuMe collaborated on an in-depth survey of 50 director-level or higher industry leaders at various media properties with audiences ranging from fewer than 250,000 unique visitors to more than 50 million, as part of the Digiday Executive Forum. This report explores those publishers’ views of the current state of online video publishing, the role of data and the challenges faced along the way. The research shows publishers are making a valiant effort to take advantage of the growth in online video, with 84 percent of publishers believing video is vital to their publication’s success over the next year.

 

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Research Studies

We’re all in hot pursuit of audiences who are paying attention to our ads, and ultimately, of great brand results. In today’s fragmented media environment, simply measuring reach & frequency is no longer enough. So we joined forces with IPG Media Lab to explore measures of receptivity and attentiveness, to get to the center of how to reach audiences when they’re most receptive and attentive, and to prove that attention matters in digital video advertising. This research shows that context plays a key role in the pursuit of attention, and indicators such as device and location influence the degree of openness and engagement with advertising content.

 

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Research Studies

In May 2014, YuMe and Interpret partnered to analyze a New Media Measure survey of more than 3,100 US Hispanics, to find out their viewing behaviors, device ownership, and overall trends toward video advertising consumption. The survey explored questions including, 'does device ownership differ between Hispanics Consumers and the General Market?' and 'do Hispanic Consumers interact with screens differently than the general population?'. Learn how this growing population is actually interacting with your advertising and how to more effectively reach them.

 

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Research Studies

A June 2014 YuMe survey polled 817 intended voters from a nationally representative online panel to show current trends around voter viewing habits and media consumption, specifically related to political campaigns. Results confirmed rampant multi-screen viewing trends and gleaned insights into voter’s planned behavior for the upcoming midterm election. These results show the value in using digital media to build a successful political campaign, specifically around the growing importance of user-initiated pre-roll video and the benefit that comes from reinforcing a candidate or advocacy group's message and call to action with streaming video.

 

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Research Studies

Your multi-screen advertising mix measured for the first time! Everyone is talking about multi-screen but no one is measuring it. Brand advertisers ask us daily if we can tell them how their multi-screen campaign will affect their reach and brand impact metrics. In response, we teamed up with Nielsen to develop a first-of-its-kind multi-screen reach database and lab environment to measure these important metrics across all four screens.

 

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Research Studies

YuMe initiated research with Nielsen to demonstrate to the marketplace the key scenarios where shifting TV dollars into digital video platforms can improve campaign performance by expanding beyond campaign-level share-shifts to industry-wide best practices. The study utilizes Nielsen's fused TV and online panels and 12 representative TV and digital video campaign scenarios to derive industry level guidelines on shift opportunity and performance. This study helps to establish a foundation for best practices in planning TV and digital video holistically.

 

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Research Studies

A March 2014 YuMe survey polled 879 individuals from a nationally representative online panel to show World Cup 2014 viewing habits. Results confirmed growing multi-screen viewing trends and gleaned insights into viewers' planned and past behavior during the event.

 

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Research Studies

YuMe, in collaboration with Frank N. Magid Associates, Inc., conducted a connected TV (CTV) media clinic in Santa Monica, CA to explore consumer reactions to different ad creatives on this emerging digital screen. The question many media planners have been asking is whether the connected TV is more like a TV or a PC from an advertising perspective. In this research, we distill a set of CTV advertising best practices to leverage both the lean back branding opportunity of the big screen in the living room and the engaging elements of this interactive device... Get ready to sit back and engage.

 

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Research Studies

In partnership with IPG Media Lab, YuMe conducted a primary research study to explore the distinct video viewing patterns of Millennials looking at device usage, context, multi-tasking activities, and the impact on brand health metrics. The study looked at video consumption across tablets, TV, mobile, PC and in-browser versus in-app by exposing respondents to various in-context stimuli. Results reveal which device is most effective for brand recall and persuasiveness within this influential demo.

 

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Research Studies

In partnership with LG and Nielsen, YuMe conducted a two pronged research study, one part tied to better understand how consumers are engaging with ads within Smart TV.  The study tests the consumer within a more natural living room environment, interacting with and sharing their perceptions of different Smart TV ad formats, while testing all brand metrics including recall, favorability, and purchase intent. The second part of the study hopes to reveal Smart TV audience’s behavioral, lifestyle and psychographic profile data. The results quantify the opportunity that Smart TV provides advertisers to reach a differentiated audience and why it is an essential component of every media plan. The key findings address online and offline behaviors, media consumption, ownership, preferences, attitudes, and influence.

 

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Research Studies

In partnership with IPG Media Labs, YuMe has conducted research regarding the tablet as the ultimate video viewing device. This study looks at tablets in comparison to TV, mobile, PC and in-browser versus in-app by exposing respondents to various in-context stimuli.

 

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Research Studies

In partnership with Dynamic Logic, YuMe has created a comprehensive set of best practices for online video advertisers. Drawing from Dynamic Logic’s extensive set of normative data across thousands of campaigns and creatives, this study quantifies which video ad formats produce the strongest in-market results in terms of ad and brand awareness, message association, favorability, and consideration.

 

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Research Studies

In March 2013, YuMe and Decipher, a UK-based research company, executed a comprehensive study of consumer interaction with media content across all screens, to gather hands-on insight into the multi-screen consumer experience. They began the study assuming the tablet was the ultimate media consuming device. The study revealed that screen type matters much less than environment and content type.

 

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Research Studies

YuMe, in conjunction with Frank N. Magid Associates, Inc., released results of an extensive survey on the future of Connected TV in the marketplace. The study includes insight into rapidly-growing adoption rates, analysis of components in the broader Connected TV environment, and many details about Connected TV and Smart TV adopters and their preferences. Conducted as a follow up survey to YuMe's August 2012 survey, this online survey of 1,500 U.S. consumers ages 12 and older in November 2012 explains that the movement to connect televisions to the Internet continues to demonstrate steady growth.

 

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Research Studies

We partnered with Frank N. Magid Associates to conduct a study on connected TV users and determine: who is watching what on connected TV - and subsequently when, where, why, and how? In the process, we discovered that connected TV content represents a tremendous advertising opportunity for brands looking to generate consumer awareness and drive greater audience engagement. Learn more about the usage patterns for this new medium and find out what it all means for brands and agencies.

 

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Research Studies

As an advertiser, which screens should you focus on and why? Your audience is consuming content on a myriad of devices. We partnered with IPG Media Lab to discover which screen reigns supreme with viewers when both content and ad types are the same. Find out which one won.

 

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Research Studies

Do viewers pay attention to online video differently than linear TV? What are the qualitative and quantitative differences? If they have the option of avoiding advertising, do they? We worked with IPG Media Lab to see. What we found was intriguing.

 

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Research Studies

YuMe conducted an online survey of advertiser and publisher digital video plans. We asked about video content, ad formats, how video investment success is judged, why are some companies still on the sidelines, and what will it take to convince them that online video has arrived? Some answers surprised. See what we found out.

 

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