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Ahead Of The Curve

We like to stay ahead of the curve. We conduct research to extend our understanding of next generation media trends to find out things like what consumers will do next, does screen type matter, what drives better brand results, and more. Explore our library of extensive research to better understand where digital video is going.


Research Studies

Between February 2nd and 4th, YuMe polled 500 U.S. Hispanic Respondents via an online survey regarding their intended activities during the Big Game, their intended device usage, as well as their thoughts about advertising during the game itself.

 

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Research Studies

On February 7th, 2016 during the Big Game, YuMe polled over 500 U.S. individuals between the ages of 18 and 55 via an online survey regarding their game-time activities, device usage during the game, as well as their thoughts about advertising during the game.

 

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Research Studies

In September 2015, YuMe conducted an online survey of more than 600 voters to understand the perceived and actual effectiveness of digital political advertising. Respondents were polled on their opinion of both online and offline (e.g. campaign call, yard sign, billboard) advertising methods. Results show that respondents feel there are too many political ads as a whole, but still respond most favorably to online advertising. In particular, the millennial generation responds to online advertising at higher rates than other demographics. Across all age groups, offline contact is considered least appealing and most offensive. In addition, social media is used as a strong medium for education and sharing of political issues and to research candidates. Political stakeholders must remain aware of their online presence and its effect on constituents, especially the younger generations.

 

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Research Studies

In September and November 2015, YuMe ran two polls of more than 1100 respondents via an online survey to understand consumer behavior during the holiday shopping season. Our holiday survey reveals consistent clusters of shopping habits around Black Friday and Cyber Monday. Research shows the significance of mobile advertising as well as capitalizing on key holiday shopping periods.

 

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Research Studies

In May 2015, YuMe polled over 600 respondents in an effort to evaluate the impact of advertising on the online experience. The majority of respondents understand that advertisers have costs to cover and are open to watching advertising in return for free content, but the ads must be relevant, tasteful and non-repetitive. The findings of the study showed that respondents are most open to ads when they are tailored to their interests and to the content they are currently watching. Though respondents are open to ads, they can be impacted by a poor ad experience. Repetitive ads can cause viewer burnout, with respondents leaving a website or deleting an app due to poor ad experience. Given the potential reach of a negative ad experience, Creative must be given additional checks for quality and frequency to avoid turning off the viewer.

 

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Research Studies

Consumers engage with their devices more than ever in a very personal manner. Their relationship with content, advertising, and context of usage reflects the mindset and attachment to their everyday experiences with these devices. YuMe, Nielsen and Horizon Media set out to understand how emotional engagement is influenced by various platforms. Using neuroscience techniques, this research explores how platforms, including linear television, laptops, tablets and smartphones influence emotional engagement and 'prime' a consumer's experience. This research substantiates that each device has a unique engagement trace with engagement patterns reflecting the varying levels of emotional engagement when exposed to digital video advertising. By producing a series of creative best practices driven by neuroscience and emotional engagement, and understanding what is happening at the subconscious level, (the level where branding impact happens), advertisers will be able to optimize for the moment of branding effect and maximize the influence of each impression.

 

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Research Studies

In March 2015, YuMe surveyed more than 500 U.S. consumers to study how television inspires mobile device usage in relation to online web activity before, during, and after viewing. Study results indicate that digital media users are directly affected by television content and tailor their usage based on their anticipated and actual viewing habits. Consumers plan digital streaming in advance, with foresight into times when they will be binge watching. Study results also provide ample evidence to support the value of the interdependence of mobile and television viewers. Given the receptivity to television ads and the direct measurable response in online activity, there exists high value potential in targeting television and streaming consumers as a receptive and loyal audience in streaming video and brand messaging.

 

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Research Studies

YuMe commissioned Nielsen to explore different levels of engagement with multiple devices when in a multi-tasking environment. The research explores ad effectiveness during multi-tasking situations in a simulated living room environment, and helps to establish which device provides the greatest value for brand advertisers. Specifically, the study validates how the digital environment creates opportunity for user engagement and complements television campaigns, and reveals that attention lost from TV ads can be regained by ads on digital platforms. One key takeaway showed that TV was still the go-to medium of choice, but that respondents quickly lost focus to seek out content on other devices.

 

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Research Studies

In November 2014, YuMe surveyed more than 500 consumers from a nationally representative online panel to explore consumer opinion and behavior regarding digital device usage and advertising during the Big Game. Results both confirm the global shift we're seeing toward multi-screen consumption and highlight the value in leveraging digital devices in order to successfully influence consumers during major sporting events. The research also shows the growing importance of user-initiated pre-roll video and the benefit that comes from reinforcing brand messages and calls-to-action with streaming video.

 

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Research Studies

YuMe surveyed nearly 1,000 consumers from a nationally representative online panel to show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences. Results confirmed growing multi-screen viewing trends and gleaned insights into consumers planned behavior for the upcoming holiday shopping season. These results show the value in using digital media to build a successful strategy targeting holiday shoppers, specifically around the growing importance of user-initiated pre-roll video and the benefit that comes from reinforcing brand messaging and call to action with streaming video.

 

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Research Studies

Digiday and YuMe collaborated on an in-depth survey of 50 director-level or higher industry leaders at various media properties with audiences ranging from fewer than 250,000 unique visitors to more than 50 million, as part of the Digiday Executive Forum. This report explores those publishers' views of the current state of online video publishing, the role of data and the challenges faced along the way. The research shows publishers are making a valiant effort to take advantage of the growth in online video, with 84 percent of publishers believing video is vital to their publication's success over the next year.

 

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Research Studies

We're all in hot pursuit of audiences who are paying attention to our ads, and ultimately, of great brand results. In today's fragmented media environment, simply measuring reach & frequency is no longer enough. So we joined forces with IPG Media Lab to explore measures of receptivity and attentiveness, to get to the center of how to reach audiences when they're most receptive and attentive, and to prove that attention matters in digital video advertising. This research shows that context plays a key role in the pursuit of attention, and indicators such as device and location influence the degree of openness and engagement with advertising content.

 

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Research Studies

In May 2014, YuMe and Interpret partnered to analyze a New Media Measure survey of more than 3,100 US Hispanics, to find out their viewing behaviors, device ownership, and overall trends toward video advertising consumption. The survey explored questions including, 'does device ownership differ between Hispanics Consumers and the General Market?' and 'do Hispanic Consumers interact with screens differently than the general population?'. Learn how this growing population is actually interacting with your advertising and how to more effectively reach them.

 

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Research Studies

A June 2014 YuMe survey polled 817 intended voters from a nationally representative online panel to show current trends around voter viewing habits and media consumption, specifically related to political campaigns. Results confirmed rampant multi-screen viewing trends and gleaned insights into voter's planned behavior for the upcoming midterm election. These results show the value in using digital media to build a successful political campaign, specifically around the growing importance of user-initiated pre-roll video and the benefit that comes from reinforcing a candidate or advocacy group's message and call to action with streaming video.

 

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Research Studies

Your multi-screen advertising mix measured for the first time! Everyone is talking about multi-screen but no one is measuring it. Brand advertisers ask us daily if we can tell them how their multi-screen campaign will affect their reach and brand impact metrics. In response, we teamed up with Nielsen to develop a first-of-its-kind multi-screen reach database and lab environment to measure these important metrics across all four screens.

* Results from the calculator are based on information provided and such data does not guarantee actual campaign performance or any revenue generation.

 

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Research Studies

YuMe initiated research with Nielsen to demonstrate to the marketplace the key scenarios where shifting TV dollars into digital video platforms can improve campaign performance by expanding beyond campaign-level share-shifts to industry-wide best practices. The study utilizes Nielsen's fused TV and online panels and 12 representative TV and digital video campaign scenarios to derive industry level guidelines on shift opportunity and performance. This study helps to establish a foundation for best practices in planning TV and digital video holistically.

 

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Research Studies

A March 2014 YuMe survey polled 879 individuals from a nationally representative online panel to show World Cup 2014 viewing habits. Results confirmed growing multi-screen viewing trends and gleaned insights into viewers' planned and past behavior during the event.

 

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