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As a market-driven company, we have unique understandings of market trends. Here at YuMe, we like to pass on our insights. Check out our library of whitepapers if you want to gain a deeper understanding of YuMe's solutions or market trends and data-driven insights.

Whitepaper

With the rise of digital online video, video inventory has never been more plentiful. Yet audiences are increasingly more fragmented and stagnant CPMs for digital video inventory are threatening online publishers’ margins. With advertisers and marketers looking for more sophisticated audience-based targeting, publishers can move ahead by focusing on who their audiences are, and not just what they do. Learn why you should adopt first-party insights and how YuMe’s Audience-Aware SDK™ with Audience Insights can help you discover new audiences you didn’t even know you had and generate more revenue.

 

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Whitepaper

Our SDK is proven and trusted! That's why hundreds of app developers have successfully integrated our lightweight SDK in just 4 simple steps! We ensure that only targeted, TV-quality video ads from big brands are served. This creates unique and interactive experiences that your users will be receptive to. Make serious money from your app with YuMe. We have the ads, the ad platform and the sales team to make it happen. Read how here!

 

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Whitepaper

Given the dramatic shift in programming consumption across multiple devices, more ad spend has been reallocated from traditional offline buys to media online, making publishers’ digital assets more valuable than ever.

 

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Whitepaper

This whitepaper will show how YuMe’s unique Placement Quality Index (PQI) helps advertisers get the best brand results by optimizing the placement of their video ad campaigns. PQI helps media planners increase campaign brand lift while solving the problem of audience fragmentation and site list parity. Using a sophisticated algorithm to analyze a broad range of video ad performance data, PQI helps advertisers serve the right video ads to the right audience at the right time and on the right screen.

 

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Whitepaper

Publishers can choose from an array of video ad sources when looking to monetize video inventory. Since most of these options offer similar features and benefits, it can be difficult for publishers to identify the optimal video ad source that allows them to generate the most revenue. YuMe provides an industry-first publisher opportunity available through its proprietary technology: video ad placement quality for digital video properties, which quantitatively matches your audience with advertisers. This whitepaper explains how YuMe's placement quality technology allows for greater relevancy, higher engagement and ultimately more revenue for publishers.

 

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Whitepaper

YuMe, in conjunction with Frank N. Magid Associates, Inc., released results of an extensive survey on the future of Connected TV in the marketplace. The study includes insight into rapidly-growing adoption rates, analysis of components in the broader Connected TV environment, and many details about Connected TV and Smart TV adopters and their preferences. Conducted as a follow up survey to YuMe's August 2012 survey, this online survey of 1,500 U.S. consumers ages 12 and older in November 2012 explains that the movement to connect televisions to the Internet continues to demonstrate steady growth.

 

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Whitepaper

We partnered with Frank N. Magid Associates to conduct a study on connected TV users and determined: who is watching what, when, why, and how on connected TV. We discovered that connected TV content represents a tremendous advertising opportunity for brands looking to generate consumer awareness and drive audience engagement. Learn why.

 

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Whitepaper

We are big believers in TV advertising at YuMe. We also believe that online video can make your TV dollars work even harder for your brand. To substantiate this, we worked with a major CPG brand in the PHD family along with Nielsen to quantify the additive effect of YuMe as an extension to a national TV plan. Discover what we learned.

 

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Whitepaper

Is online video adoption and consumption on the rise? Do viewers perceive online video content to be on par with conventional TV? They are and they do. See exactly what a Frank N. Magid Associates report comparing online video and TV preferences finds, what video ad trends it sees, and what opportunities online video represents for smart brand marketers.

 

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Whitepaper

We partnered with Nielsen and asked the question, “What would happen if a leading consumer packaged goods brand shifted 5%, 10% or 15% of their traditional broadcast budget to YuMe's video ad network?” Would reach and performance increase? Would CPMs drop? Discover the benefits of buying video holistically—independently of the screen on which it appears.

 

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Whitepaper

Viewers can find video on TV network websites, embedded on blogs and social network profiles, and on their mobile phones. That’s wonderful for consumers, but it means uncertainty for marketers. In this article, we explore the types of syndication, auto-play and below-the-fold ad placement risks, and define industry terms to help you make sense of video impressions in the era of syndication.

 

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Whitepaper

More brand advertisers have begun to shift portions of their TV budgets to online. But they need a comparable metric to what planners and buyers use to evaluate TV. YuMe has developed the Internet gross rating point (iGRP) to help media buyers and planners. Learn how we calculate it and how we determine the overall reach and frequency for a campaign that uses both mediums.

 

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