Press Release

Redwood City, CA—June 8, 2009—YuMe, the first dedicated video ad network and provider of the leading video ad management platform ACE, announced today that they have surpassed 63 million unique viewers and 560 million video streams per month.  This ranks YuMe’s video ad network at number one, reaching 42% of video audiences online with premium, non–UGC content, according to comScore’s April Video Metrix Ad Network report.

Over 100 advertisers have campaigns running across YuMe’s premium video network on any given day.  Monthly ad impressions have increased by 325 percent since January as YuMe continues its rapid growth.  With now more than 500 publishers with premium video content in its ad network, YuMe delivers advertisers the scale and reach for efficient, targeted campaigns.

“Relevant targeting to specific audiences is paramount to our clients’ campaigns and YuMe has consistently provided us with the appropriate premium video content necessary,” said Lisa Bronson, Director of Media for Special Ops Media.  “YuMe continuously exceeds our expectations in terms of both campaign ROI and customer service.”

YuMe’s innovative video ad platform, recently branded ACE, provides the advanced targeting, flexibility in format, and campaign management efficiency that publishers have been demanding to capture the full value of their video inventory.  Publishers that have recently adopted ACE include Fox News, Glam Media, IDG Entertainment and Funny or Die.

Benefits of the ACE video ad platform include:

“YuMe’s ACE video ad platform is a true end–to–end solution,” said Mitch Galbraith, COO of Funny or Die.  “ACE has streamlined our ad operations, improved inventory management, increased revenue, eliminated the common cold from our office, cured my fear of heights, and taught several of our employees to speak Portuguese.”

YuMe continues to innovate, which is reflected by a number of key breakthroughs, including the launch of its iGRP metric and InSynch Video Takeover ad unit.  Leading media technology companies have partnered with YuMe, including Adobe for its recently announced media framework code–named Strobe, and integration with Adobe TV using the Adobe Media Player, along with EveryZing and VideoLantern.  An agreement with 1Cast for web, mobile and living room delivery of video news and Clearspring, the leading widget and sharing network, further extends YuMe’s reach and emphasizes the importance YuMe places on providing a true cross-platform advertising solution.

“It’s no secret that video has significant advantages over other media forms for generating a response from consumers,” said Michael Mathieu, CEO of YuMe.  “The large and growing scale of our network, complemented by our breakthrough ad management platform and ad formats, makes it possible for advertisers to achieve unprecedented performance.”

About YuMe
YuMe is the first dedicated video advertising network and provider of the leading video ad management platform ACE.  With 500+ publishers, more than 500 million video streams and 63 million unique viewers per month, the YuMe network provides both audience scale and quality reach for advertisers.  The YuMe ad management platform ACE gives publishers and advertisers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV.  Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system.  YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.