Press Release

Mountain View, CA—November 16, 2009—Ooyala, the leading provider of end–to–end video platform applications and services, and YuMe, the first advertising technology company built from the ground up for broadband video, announced today that they are partnering to help publishers monetize live online video streams.

Ooyala’s Backlot dashboard now includes a simple process for publishers to specify ad insertion points for YuMe overlays when publishing a live video stream.  Ooyala platform customers with premium content will be able to receive overlay ads from major brands in their live video streams through YuMe, which each day serves over 25 million in–stream video ads for more than 500 publishers.

“We built YuMe’s technology to help publishers monetize videos wherever and however they choose to distribute them as the online video industry evolves,” said Jayant Kadambi, Co–founder and President of YuMe.  “As a leading online video platform, Ooyala works with some of the biggest media companies in the world, and we look forward to helping them monetize their live, streaming video.”

In 2007 YuMe became the first video advertising technology company to support dynamic ad insertion into live video when it added the feature to ACE, its video ad management platform for web video publishers.  ACE helps publishers increase fill rates and maximize CPMs on any IP–enabled device with advanced targeting, high–impact ad units, demand forecasting and third–party ad network management.

“Ooyala is dedicated to helping our publishers maximize revenue from their live and on demand content,” said Alex Holub, Sr. Product Manager at Ooyala.  “We are excited to be working with YuMe, one of the leading online video advertising technology solutions, to provide new opportunities for our publishers to monetize live streaming events.”

About Ooyala Inc.
Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.

About YuMe
As viewing audiences fragment and consumption of video content across multiple devices continues to grow, YuMe’s goal is to be there with video advertising technology solutions that provide maximum inventory monetization for publishers and optimal ad campaign performance and ROI for advertisers.

YuMe pioneered video ad delivery across all devices (PC, Mobile, IPTV) with ACE, the industry’s first video advertising platform launched in 2007. With 500+ publishers, more than 1 billion video streams and 63 million unique viewers per month, YuMe provides both audience scale and quality reach for advertisers. The YuMe ad management platform, ACE, gives publishers and advertisers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all devices. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.