Press Release

YUME LAUNCHES NEW “InSynch” VIDEO TAKOVER AD UNIT

Industry’s First Ad Placement that Synchronizes In–Stream Video Ads with In-Page Banner Ads, Turning the Entire Web Page Into an Advertising Canvas

Redwood City, CA—May 5, 2009—YuMe, the leading video advertising platform and video ad network, announced today the launch of a new innovative video ad unit called InSynch Video Takeover. The InSynch Video Takeover is the first ever ad placement that allows an in–stream video ad and an in–page banner ad to be synchronized, enabling an advertiser’s message to bounce back–and–forth between not only the two ad placements, but across the entire web page.

“Our goal at YuMe is to launch video advertising products that drive value and results for our clients,” said Jayant Kadambi, co–founder and President of YuMe. “Our InSynch Video Takeover is a breakthrough marriage of in–stream video and rich media that opens up a whole new realm of messaging and branding possibilities to advertisers.”

InSynch is powered by YuMe’s leading video ad management platform. How does the InSynch Video Takeover work? While the in–stream video ad is playing, the entire page where the player resides turns into an advertising canvas where anything is possible. For example, marketers can have objects jump out of the video ad and into a companion banner placement or have these elements fly across the web page, temporarily taking over the page and captivating the viewer’s attention. To experience and interact with YuMe’s new InSynch Video Takeover ad unit, go to www.yume.com/ad_gallery.

Video advertising is very different than traditional display advertising. With the launch of InSynch, a video ad unit that is the equivalent of a page takeover ad, YuMe exhibits yet again its continued focus on innovation and demonstrates the advanced capabilities afforded by its leading technology platform. Other YuMe innovations include AdMe, the first desktop utility that allows advertisers to monitor video ad campaigns in real–time and AdTakes, a video ad format that supports the modification of creative elements in real–time based on geography, daypart and audience demographics, creating a highly customized and relevant video ad.

About YuMe
YuMe is the first dedicated video advertising network and ad management platform built exclusively for the new world of Web video. With 500+ websites and more than 500 million video streams per month, YuMe provides both audience scale and quality reach for advertisers. The YuMe ad management platform gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.