Building On European Momentum, YuMe Opens Spain Office
YuMe's Drive Into the European Market Continues
Redwood City, CA – February 12, 2013 - Following the opening of its UK office 20 months ago and the launch of its Paris office in early 2012, YuMe, a leading provider of digital video brand advertising solutions, now welcomes a team in Madrid, Spain. This expansion is well-timed as, according to eMarketer1, online advertising is projected to rise from 16.1 percent (2011) to 22 percent (2015) of total media spending worldwide.
"Spain was an easy decision for us, not only to serve the growing advertising market in Spain, but also as a critical beachhead into the Spanish-speaking and Portuguese-speaking markets worldwide,” said Owen Hanks, GM Europe, YuMe. “As European business demands increase for video advertising on all four screens – PC, mobile, tablet and connected TV – our growth from the UK to France and now into Spain positions us to deliver multi-country, multi-screen campaigns throughout Europe."
YuMe’s Spain office is headed by Country Manager Scott McCarthy and Sales General Director Fernando Garcia. YuMe Spain has already engaged with a number of key local digital media properties in Spain. The office opens with a staff of six, all of whom are veterans of the online advertising space in Spain, and include David Gomez, Director of Business Development and Oscar Perez, Technical Support Manager as well as Sales Managers Ana Gonzalez del Sol and Ignacio Garbayo.
"In Europe, we’re seeing both the steady growth of online video, as well as the rapid adoption of mobile and other screens,” said Jayant Kadambi, Co-founder and CEO, YuMe. “With the right technology and the right team in place, YuMe Spain is positioned and ready to address the needs of the marketplace."
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is a privately held company headquartered in Redwood City, CA with European headquarters in London and eight additional offices worldwide. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit www.YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
eMarketer: Worldwide Ad Spending: Online Drives Growth, August 2011