New Service Allows for Quick Monetization and Fill-Rate Optimization for Unsold Premium Video Advertising Inventory


MOUNTAIN VIEW and REDWOOD CITY, CA – June 7th, 2011 – Ooyala, Inc.,, the leader in online video management, analytics and monetization, today announced a partnership with YuMe, the leading relevant video advertising technology company, to make YuMe available as a turnkey monetization and yield optimization service. Starting today, Ooyala customers can tap directly into the YuMe ACE for Publishers (AFP) ad management platform, which already serves more than 30 million ads a day. The agreement combines industry-leading technologies for online video publishing and video ad management within a seamless solution for rapid, scalable monetization.


The combined Ooyala-YuMe solution provides a rapid start for effective video monetization, and the ability to scale and enhance their ad operations easily as their business grows.


Ooyala solutions, such as the recently announced Ooyala EverywhereTM suite, enable publishers to deliver rich, personalized viewer experiences that can be fully monetized through ads, subscriptions, and pay-per-view. This turnkey integration means YuMe is instantly available for premium Ooyala customers, removing significant barriers to monetization.    


Prior to the integration, publishers were required to sign-up with YuMe in order for Ooyala to allow them to monetize their content with YuMe. The new integration makes YuMe advertising inventory available to all premium accounts from the time the account is created.


“We’re thrilled that YuMe advertising inventory will now be easily accessible via Ooyala,” said Patricio Villalobos, CTO of Time Warner’s Grupo Expansion. “With the YuMe integration, we will now be able to monetize the 25-30% of our traffic that comes from International markets. We expect to more than double our video advertising revenue by leveraging the new YuMe integration.”


“The partnership between YuMe and Ooyala has already provided important benefits for our shared customers, and with the explosion of video viewership we wanted to give publishers access to more advertising inventory to easily monetize all of their traffic – independent of where it comes from. YuMe’s deep technology and successful execution made them the perfect choice to launch our yield optimization service,” said Bismarck Lepe, president of products and co-founder, Ooyala.”


“Ooyala’s focus on monetization makes them a natural partner for YuMe,” said Jayant Kadambi, president and co-founder of YuMe. “From the beginning, Ooyala has focused on helping publishers not only manage and deliver video, but make money doing so. Our ad management technologies will help Ooyala customers realize this goal even more effectively while enjoying the simplicity and scalability of a single, seamless solution.”


About Ooyala
Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Vice Magazine, Whole Foods and Yahoo! Japan.


About YuMe 
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe's patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit, follow @YuMevideo on Twitter (, or become a fan of YuMe on Facebook at