Ready for World Cup 2014? Not Until You See YuMe’s Latest Audience Survey, with Smart TV More Popular Than Smartphone
Survey results underscore a multi-screen consumer reality, both on demand and live, for brand advertisers
REDWOOD CITY, CA – March 27, 2014 — “Did you know that during the 2010 FIFA World Cup event, consumers spent over 26 million hours viewing content online, resulting in the largest online sporting event in the U.S. to date?” Imagine what can happen in four years …
Today, YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, released its latest survey results showing World Cup viewing habits. Results confirm growing multiscreen viewing trends and support the launch of YuMe’s 2014 World Cup multi-screen advertising package.
This new ad package for brand marketers leverages YuMe’s multi-screen screen reach, scale and interactive ad experiences to drive deep engagement for World Cup audiences. The multi-layered solution provides brands with a first-to-market opportunity, leveraging the social features within select YuMe ad units such as its award-winning mobile flip unit. The package includes a newly-created World Cup online ad unit designed to generate buzz, excitement and social amplification among consumers, in the months preceding the World Cup itself.
“There is no doubt in the massive shift toward multiscreen viewership among consumers, and it is only amplified during a globally-watched sporting event such as the World Cup,” says Paul Neto, Director of Research at YuMe.
The audience survey polled 879 individuals from a nationally representative panel using uSamp; results gleaned insights into viewers’ planned and past behavior during the event. View the full World Cup infographic, at: yume.com/WorldCupUS
Some of the key results, in addition to the growth of multiscreen viewing and numerous social sharing habits, included:
- - Live streaming will be popular across all devices: computer 33%, tablet 22%, smartphone 11%, smart TV 13%
- - 74% will be watching World Cup matches from either a bar, friend’s home or at work
- - 63% intend to watch highlights on the computer, 23% on smartphone, and 25% on tablet
- - 46% agree that watching on multiple devices is important to them
- - 59% agree that by being able to watch on multiple devices, they are able to watch more matches
- - Over 54% intend to watch online video of completed matches
- - Approximately 50% of viewers intend to watch online video of previous World Cup matches
 Source: World Cup Stats: The Net’s Biggest Sporting Event
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
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This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may", "might", "will", "could", "would", "should", "expect", "intend", "plan", "objective", "anticipate", "believe", "estimate", "predict", "project", "potential", "continue" and "ongoing", or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about, YuMe’s ad units, multi-screen reach or any trends based on results of this study into World Cup viewing habits YuMe’s growth strategy, including global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended September 30, 2013. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.