Slacker Radio Chooses YuMe’s Ace For Publishers Platform For Cross-Platform Video Advertising
REDWOOD CITY, CA – July 26, 2011 – YuMe, the leading relevant video advertising technology company, today announced that Slacker, Inc., a top digital radio service that offers a diverse and highly personalized digital music experience, is using the ACE for Publishers (AFP) ad serving and management platform to bring high-value, engaging video advertising across the Slacker online website and its smartphone and tablet applications. YuMe’s AFP platform will help Slacker to capitalize on video ad sales opportunities across multiple connected devices from a variety of video monetization sources, including YuMe’s own video advertising network, which today delivers well over 1.5B video ad impressions monthly.
Slacker Radio is available on the Web, Apple’s iOS devices (iPhone, iPod Touch and iPad), Android devices, Blackberry smartphones and more. Slacker provides music lovers with access to the Slacker music library, which includes over 150 curated genre stations, individual songs, albums, top charts, station playlists, and single-artist radio stations via three tiers of service. In addition to its own website and mobile applications, Slacker recently announced that they will be powering AOL Radio content and ad operations in order to significantly increase reach for advertisers on the Slacker properties.
“At Slacker, we are committed to providing music lovers with highly personalized music online, via connected home devices or on-the-go with easy-to-use Slacker Personal Radio mobile applications,” said Jonathan Sasse, Senior Vice President of Marketing at Slacker. “We believe that YuMe’s AFP platform, combined with our world class radio service, is a winning combination that enables us to monetize content and consumer relationships across every platform.”
“As video advertising continues to explode not only online but across mobile and connected TV, it is crucial for advertisers to adapt to the rapidly evolving industry in order to continue to reach and engage consumers,” said Bryan Everett, Executive Vice President of Business Development for YuMe. “AFP is designed to help content providers, such as Slacker Radio, monetize their content through high-value, engaging video advertising across any platform and device from a variety of monetization sources.”
Slacker will leverage the YuMe ACE for Publishers platform for emerging direct sales efforts and utilize its ad source mediation technology to simply and efficiently maximize video advertising revenue. AFP mediation maximizes CPMs and fill rates by managing campaign delivery, multiple ad networks, and changes in impression supply—such as viral inventory spikes—according to business priorities across all inventory and ad sources. In particular, AFP monitors fill rates and adjusts eCPM for each ad network in real-time to ensure that customers deliver their unsold inventory to the highest-paying ad network. AFP supports all the major advertising networks, including YuMe’s Connected Audience Network.
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe's patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital.
About Slacker, Inc.
Slacker offers the world's most complete range of radio services. Whether it's the award-winning free Slacker Basic Radio, or the fully-loaded subscription services Slacker Radio Plus and Slacker Premium Radio, listeners enjoy a unique, custom listening experience. Slacker enables music lovers to play highly personalized music online at the Slacker web site, on connected home devices or on-the-go with Slacker Personal Radio applications. Slacker mobile applications are available for Windows Phone 7, Windows Mobile, Palm webOS, Nokia, Android, iPhone and BlackBerry smartphones. For more information visit: http://www.Slacker.com/everywhere.