Bryan Everett and Ed Haslam Join YuMe to Continue to Build YuMe’s Leading Video Advertising Services and Network


REDWOOD CITY, Calif. — February 15, 2011 — YuMe, Inc (, the leading video advertising technology company, today announced the appointment of advertising veteran Bryan Everett to Executive Vice President, Business Development and Ed Haslam to Senior Vice President, Marketing. 


“We are assembling an executive team with a track record of successfully building and selling technology products and services to large enterprise customers,” said Michael Mathieu, CEO of YuMe.  “Bryan and Ed have consistently built and led teams that provide results to customers and will be valued members of the YuMe executive team as we chart our course for 2011 and beyond.”


As Executive Vice President, Business Development, Bryan Everett will lead business development for YuMe, focusing both on the adoption of its ACE technology platform across web, mobile and connected devices, and the continued development of its premium publisher advertising network. Everett brings to YuMe 13 years of sales and sales management experience in online advertising and platform sales. Previously, Everett served as executive vice president of business development at Kontera, where he played an integral part in scaling the company to a 150 person global leader in semantic advertising and information technologies. 


Prior to joining Kontera, Everett served as senior vice president of sales and operations for LookSmart, Ltd, where he was responsible for their paid listings and publisher service businesses. Everett started his online advertising career at 24/7 Real Media, where he led regional media and sales for search and technology and rose to vice president of west coast sales. Everett holds an M.B.A. from Pepperdine University and a B.A. in International Business from Lehigh University.


“I’m thrilled to join YuMe at this exciting stage in the company’s growth,” said Bryan Everett, Executive Vice President Business Development, YuMe. “I look forward to continue to build out YuMe’s video advertising platform and publisher network, enabling publishers and advertisers to distribute and track ads across web, mobile and emerging platforms.”


As Senior Vice President, Marketing, Ed Haslam is responsible for driving YuMe’s advertising technology platform. Prior to joining YuMe, Haslam served as co-founder and Vice President, Marketing at Groupon’s Ludic Labs, which developed the social media community,, and local commerce service, Prior to Ludic Labs, he served as the founding marketing executive for several other venture-backed technology companies, including Orbital Data (Citrix) and Inktomi Corporation (Yahoo!). Haslam holds a B.S. in Structural Engineering, an M.S. in Systems Engineering and ABD in Operations Research from Purdue University.


YuMe’s ACE platform enables advertisers and publishers to manage advertising campaigns across all screens – PC, Mobile, connected TV, providing the most complete solution for advertisers and publishers looking to reach today’s consumers with video.  


About YuMe 

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit, follow @yumevideo on twitter (, or become a fan of YuMe on Facebook at