YuMe Technology to Power Advertising for Roku Streaming Players


REDWOOD CITY, CA – May 27, 2011 – YuMe, the leading relevant video advertising technology company, today announced that it is providing video advertising for content partners on Roku’s best-selling and award-winning streaming player. Roku and YuMe collaborated to create a straight forward template for a simple integration of channel partners, speeding time to monetization. Starting today, YuMe will serve dynamic video advertising to the proprietary Roku Internet TV platform. Among the first Roku publishers to use YuMe are DreamTV and Blastro Networks.


“With an Internet connection, a new breed of streaming players enables consumers to access the content they want, when they want it. We’re excited to extend our network and build on our TV technology footprint by enabling content providers to monetize their videos on Roku,” said Jayant Kadambi, president and co-founder of YuMe.


Roku is the market leader in streaming entertainment devices for the TV with more than 1 million units sold. Roku streaming players are renowned for their simplicity, variety of entertainment choices, and exceptional value. Roku will leverage YuMe’s ACE video ad management platform to provide a feature-rich experience for advertisers and publishers alike.


 “YuMe is a leader in the video advertising space and together we can now provide a comprehensive advertising monetization solution for our partners,” said Jim Funk, vice president of business development at Roku. “The integration of Roku’s open SDK for creating channels and YuMe’s ACE video ad management system gives content owners great flexibility in how they extend their business to the Roku user base.”
“YuMe has been a great partner for our genre specific music sites Blastro, Roxwel and Yallwire across other platforms and we are excited to leverage their network and technology on Roku,” said Rob Campanell, co-founder of Blastro Networks. “YuMe offers a robust and easy-to-use service that matches relevant advertising to content, which is crucial for success.”


YuMe’s ACE technology platform, which serves more than 1 billion ad impressions per month, powers both its premium video ad network and its industry-leading advertising management solutions. YuMe recently announced the 3.0 version of its ACE for Publishers (AFP) platform, which enables publishers to streamline operations and better monetize online video content. By leveraging the YuMe Relevance Engine, AFP helps video distributors deliver advertising to targeted audiences in the most relevant context on multiple screens— computers and connected TVs as well as Apple iOS, RIM, Symbian and Android operating systems— enabling campaigns to be optimized across all desktop and mobile devices.  


About YuMe
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe's patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or become a fan of YuMe on Facebook at www.facebook.com/YuMevideo.