Former CBS Interactive Executive Brings Business Sales and Strategies Expertise
Redwood City, CA—January 25, 2010—YuMe, the video advertising technology company, announced today that ad sales veteran, Scot McLernon, has joined as Chief Revenue Officer in the wake of the company’s growth and expanding footprint in the online video advertising space.
In his 15 years in the interactive media and advertising industry, McLernon built and led three successful web advertising sales teams, including at CBS MarketWatch, which was recognized by Forrester for highest revenue per sales person for four years in a row. While under his leadership, CBS MarketWatch won “best business and finance site to advertise with” and his sales teams earned the acclaimed ASPY award as Best Overall Sales Team on the web. Most recently, McLernon was President of Upstream Group, Inc. where he developed Habitat – the industry’s only combined training and networking event for sellers.
“Scot is an undisputed leader in online ad sales,” said YuMe CEO Michael Mathieu. “Having a person of Scot’s caliber join our team is a validation of YuMe’s strong position in the market and a huge boost to our team overall. Scot’s experience in driving sales and scaling business will help grow YuMe’s online video monetization efforts, strategy and value proposition.”
In his new role, McLernon will spearhead YuMe’s video ad sales team to build upon the success of its flagship video ad management platform ACE. Gian Lombardi, Vice President of Sales East, and Sonya Chawla, Vice President of Sales West, will continue to manage their territories reporting in to McLernon.
“YuMe has considerably changed the online video advertising community and closed 2009, a rough year by most accounts, with truly impressive numbers,” said McLernon. “I’m fortunate to join a company that is truly an innovator and leader in the industry.”
McLernon was on the Board of Directors for the Interactive Advertising Bureau (IAB) for five years and co–founded the Bay Area Interactive Group (BIG) in 2004, which educates and helps network the Bay Area’s interactive marketing community. Recognizing his accomplishments as an innovator and industry pioneer, McLernon received the ad:tech Industry Achievement Award in 2007.
YuMe has seen significant growth in the past year, serving an average of 30 million in–stream video ads per day in December 2009 and over 2.5 billion in–stream ads in Q4 2009. The appointment of Scot McLernon and YuMe’s growth underscore the company’s commitment to connecting advertisers and publishers with powerful video advertising solutions across all platforms and devices.
YuMe is a video advertising technology company that is making professional video profitable for publishers and impactful for advertisers. With 500+ publishers, more than 1 billion video streams and 70 million unique viewers per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.