In-House Talent Brings Enhanced Customer Focus to New Roles
Redwood City, CA – September 22, 2015 – In order to meet rising demand for digital video while delivering seamless advertising solutions for its customers, YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, announced today the promotion of two members of its team to executive leadership roles. Joe Farrell has been promoted to the new role of Senior Vice President, National Sales, and Tom Wolfe has been promoted to the role of Senior Vice President, Business Development.
“We are very focused on enhancing operational efficiencies for our long-term success,” said Jayant Kadambi, YuMe’s Co-Founder and CEO. “Over the past quarter, we have launched new programmatic tools, expanded into new marketplaces and added new customers. To keep pace with our continued evolution, we are promoting these recognized leaders within our company.”
Joe Farrell has been promoted to Senior Vice President, National Sales after serving as YuMe’s Vice President of Sales for the Midwest. He will be focused on driving customer success and operations for the sales team. Farrell got his start in digital advertising at Tribune Interactive, where, over the course of nine years, he served in a series of roles, including Vice President. Prior to joining YuMe in 2012, he oversaw creative multi-screen solutions at PointRoll. Farrell will be based in YuMe’s Redwood City headquarters and will report to Scot McLernon, YuMe’s Chief Revenue Officer.
“I take great pride in announcing Joe’s promotion,” said McLernon. “I’ve had the opportunity to watch him grow as a leader and evolve through the transitions of our business and industry, while establishing deep and meaningful partnerships with YuMe’s clients. Joe’s success is rooted in his ability to run a tight ship, his relentless focus on making operations run flawlessly, and his abiding focus on customer success.”
Tom Wolfe will continue to build YuMe’s relationships with publishers, as well as measurement and verification partners, as Senior Vice President, Business Development, reporting to CEO Jayant Kadambi. Wolfe has also been with YuMe since 2012, as VP of Business Development and Partnerships, and has brought on more than 500 publishing partners. Prior to joining YuMe, Wolfe served in several management roles with Comcast Spotlight and Rovi.
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, CA with European headquarters in London and 17 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
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