Advances Ability to Reach Audiences in Over 150+ Video Private Exchanges and 150 Global Locations


Redwood City, CA – May 24, 2016 – YuMe, Inc (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, today announced their partnership with, the leading video private exchange software provider, with a mission to help premium publishers embrace programmatic video in a controlled and transparent manner. The integration between YuMe’s comprehensive demand side platform (DSP), YuMe for Advertisers (YFA) and’s supply side platform (SSP), will give advertisers and agencies access to premium video inventory online and on mobile across the globe.


Continuing premium video growth in previously untapped global markets, key benefits of the partnership include:

  • Access to over 105 billion monthly bid requests
  • Over 150+ private exchanges in 150 global locations
  • 20 leading television broadcasters


“After successfully launching our end-to-end programmatic video advertising platform last year, we’re pleased to announce such a pivotal strategic partnership for YFA in Europe,” said Jayant Kadambi, Chairman and Chief Executive Officer, YuMe. “This partnership expands the ability for our clients to purchase’s premium inventory across our major markets in Europe in a number of different formats, including Outstream and mobile, to deliver video campaigns in a seamless manner across multiple screens and devices.”


“We are delighted to enter into this formal agreement with YuMe that will contribute to widening our demand partner pool - more than 90 server-to-server demand integrations are live today,” said Gilles Chetelat, COO and Co-founder at “Through this new addition, we can now provide another premium direct demand source to our clients across the globe. YuMe’s strategic relationships with premium advertisers, especially in the US, will drive rapid growth for our clients.”


About YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit, follow @YuMevideo and like YuMe on Facebook.



About is the leading video private exchange software provider, with a mission to help premium publishers embrace programmatic video in a controlled and totally transparent manner.’s publisher-controlled software allows publishers to build, run and operate their own video private exchange and monetise their video content directly with their clients. The main benefit for publishers is simple: eliminate intermediaries who absorb a significant portion of the margin and establish a direct relationship with your advertisers. Major TV broadcasters, large media groups and premium syndicators employ’s technology to create, execute and manage their own video private exchange.’s platform is deployed across 80 private exchanges by more than 4,500 websites in 150 countries worldwide. Offices in US, France, UK, Spain, Italy, Germany. For more information, please visit


Forward-Looking Statement

This press release contains forward-looking statements, including those in management quotations. In some cases, you can identify forward-looking statements by the words "may," "will," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about industry terminology such as audience guarantees and viewability, political campaign ad spending trends, the impact and value of cross-screen advertising, product offerings, strategic partnerships, including this partnership with, and the benefits derived therefrom, growth strategies; operating results; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. Factors that could cause or contribute to such differences include YuMe's history of net losses and limited operating history, which make it difficult to evaluate prospects, YuMe's fluctuating quarterly results of operations, and dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under "Risk Factors" in YuMe's Quarterly Report on Form 10-Q for the quarter ended March 31, 2016 that has been filed with the U.S. Securities and Exchange Commission (the "SEC"), and in our future filings and reports with the SEC. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and we assume no obligation to update any forward-looking statements.