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YuMe Recognized By Judges As “Best In Show” At Under The Radar 2007

 

Video Advertising Innovator Lands Both Audience and Judges’ Choice Award in Advertising Category; YuMe Selected As Best Among 32 Presenting Companies

 

Redwood City, CA—September 27, 2007—YuMe, the first dedicated advertising network created and optimized for broadband video, announced today it was chosen “Best in Show” by the esteemed judges at Under the Radar 2007, outshining 31 other startups presenting at the annual competition.

 

Additionally, YuMe received the honor of being named winner of the Advertising category by audience members and the judges’ panel. Within the Advertising category, companies were evaluated on their innovations in monetizing online video, as well as the soundness of their business models.

 

YuMe was selected as the most promising company in the Advertising category by a panel of judges that included Sean Crawford of Orange FT Group, Peter Daley of Rutberg & Co, Chris Pirillo of Lockergnome.com and CNET Editor Rafe Needleman. In winning “Best in Show Judges’ Choice”, YuMe garnered the most votes from the fifteen judges who presided over Under the Radar’s eight categories.

 

“We are incredibly honored to receive this award from such an illustrious group of technology insiders and advertising industry experts,” said Jayant Kadambi, CEO and co–founder of YuMe. “The Judges’ award in particular is a flattering recognition of the powerful innovations YuMe brings to the marketplace which will revolutionize monetization and distribution of video content, regardless of what screen shows it or where consumers view it.”

 

Built exclusively for the new web video world, YuMe provides advertisers and publishers the unprecedented ability to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms. Contextually targeted ads, selected on the fly from a variety of formats to match any genre of video content, can be dynamically inserted even after download or syndication – both publishers and advertisers thus benefit from this centralized system of video monetization.

 

About YuMe

YuMe is the first dedicated broadband video advertising network built exclusively for the new web video world, providing advertisers and publishers the unprecedented ability to identify, classify and track content to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms – web, downloads, mobile and IPTV. YuMe is a privately held company backed by Khosla Ventures, Accel Partners and BV Capital. YuMe is headquartered in Redwood City, CA.

 

For more information, visit www.yume.com.

 

About Under the Radar

Under the Radar began as an evening networking event in April 2003. After months of sold-out events, we were urged by our network of executives and VCs to create a full-day event: effectively a one-stop shop to evaluate and explore new business opportunities, partnerships, potential investments, and trends in several technology sectors. In 2007, IBDNetwork became Dealmaker Media, and Under the Radar continues to be one of the most respected and attended technology conferences in Silicon Valley.

 

UTR blog: http://www.undertheradarblog.com/

 

Dealmaker Media: http://www.dealmakermedia.com/

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