YuMe Relevance Engine Powers New Tools to Package And Deliver Content Across Multiple Screens and to Syndication Partners


REDWOOD CITY, CA – March 29, 2011 – YuMe, the leading relevant video advertising technology company, today announced the 3.0 version of its ACE for Publishers (AFP) platform, which enables publishers to streamline operations and better monetize online video content. By leveraging the YuMe Relevance Engine, AFP helps video distributors deliver advertising to targeted audiences in the most relevant context on multiple screens— computers and connected TVs as well as Apple iOS, RIM, Symbian and Android operating systems— enabling campaigns to be optimized across all desktop and mobile devices. Additionally, YuMe’s enhanced AFP solution has been chosen by several publishers to serve their online video ads, including 4Kids, an integrated, full-service brand management company committed to children’s entertainment, and Funny or Die, the comedy video website that combines user-generated content with original, exclusive content. 


“Video advertising is the fastest growing segment of online advertising, and ACE for Publishers helps video distributors monetize their content to the fullest by providing relevant ad placements for consumers and brands,” said Jayant Kadambi, president and co-founder of YuMe. “Publishers need video ad serving technology that was developed specifically for their video inventory, and YuMe’s AFP 3.0 solution provides advanced reporting for complicated, syndication businesses and the flexibility to reach audiences wherever they are watching video.”


YuMe Relevance Engine

As publishers work to maximize the value of their content, they need to take into account key variables that matter to both consumers and advertisers: the content, the medium—mobile, TV, or online—and the location of the player on the webpage. AFP uses the YuMe Relevance Engine to help publishers automatically take these factors into account to create the most relevant advertising experience for TV brand advertisers. 


“4Kids is committed to developing and distributing children’s entertainment properties,” said Mark Kirk, Senior Vice President of Digital Media, 4Kids Entertainment. “We looked at a variety of products for ad serving against our video library and chose YuMe for its superior tools to target the right ads to our audience.”


ACE for Publishers Drives Greater Monetization

ACE for Publishers introduces new features to facilitate sophisticated ad sales operations, including targeting and selling at different rates for all types of distribution and content categories. Specifically the platform enables publishers to:  

  • Maximize CPMs and fill rates by managing campaign delivery, multiple ad networks, and supply fluctuations according to business priorities at all times across all inventory and ad sources.
  • Build and manage syndication networks by capturing, enforcing, and reporting on business relationships with syndication partners and content owners.
  • Construct and serve against custom sales packages based on both the location of their video players and the video content running within those players.
  • Package and sell inventory on all platforms and devices, including PCs, mobile phones, and connected TVs.
  • Traffic and deliver direct-sold ad campaigns with ease.

To learn more about AFP, visit publishers


About YuMe 

YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe's patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or become a fan of YuMe on Facebook at www.facebook.com/YuMevideo.