Sometimes it's not just about the decision maker; it's also about the decision influencers.
Connecting with both decision makers and influencers in multi-member households, as they navigate between devices, is instrumental in driving brand awareness, consideration, and purchase.
Household Targeting removes the guessing game out of which screens to invest in and places brands in homes and on the screens that matter most.
Brand visibility in the world of device fragmentation & concurrent usage
Optimal multi-screen household level reach & frequency
Brand synergy & message reinforcement
Screen mix optimized based on usage patterns