Let consumers truly experience your brand story through personalized conversations that move seamlessly across desktops, laptops, smartphones, tablets, and connected TVs. Audiences aren't constrained by the boundaries of each screen, why should you be?

Together with YuMe, you can:

Build screen agnostic audiences based on consumer interactions with your brand

Retarget consumers based on previous brand exposure across all screens

Create personalized messaging by segment or group of segments

Strengthen your brand story, develop meaningful conversations, and control message order regardless of screen

Customize how often you would like to reach your customers

Track customer conversions irrespective of where your ad campaign started

Attribute conversions on any screen, across screens

People-Based Marketing in Action

Fashion Retailer

KPI: Increase sales and in-store visits during its annual women and kids sale event

Fashion retailer places YuMe Segment Pixels on its online and mobile pages prior to any campaign launch to create segmented audiences for targeting in future campaigns.

The retail brand launches two separate crossdevice campaigns
for its women and kids sales event. Retailer uses two different video creatives for women versus kids. Retailer sets a universal frequency cap to ensure viewers aren’t over exposed to creative.

A YuMe Conversion Pixel has been placed on the purchase page to track online conversions attributable to YuMe. Retailer can now prove the value of YuMe ads on driving online purchases.

In-store attribution and purchase studies are leveraged to measure YuMe’s impact on driving consumers to stores and purchase.

Quick Serve Restaurant

KPI: Increase sales of new salad product line

Fast food chain has a series of videos to entice consumers to try their salads. They launch a crossdevice sequential messaging campaign with YuMe.

Each consecutive video retargets those who have been exposed to a previous video.

A YuMe Conversion Pixel has been placed on the fast food chain’s homepage to track whether YuMe viewers expressed interest by visiting the site.

An in-store visit study is leveraged to measure YuMe’s impact on driving consumers to restaurant locations. Surveys are deployed to measure what was purchased.

Travel

KPI: Increase bookings

Cruise line places YuMe Segment Pixels on its homepage as well as landing pages for each of its destinations: Asia, Alaska, Europe, et al. Custom segments for each of these pixels build over time.

The travel brand launches 10 separate crossdevice campaigns with destination specific video creative and CTAs based on the destination each segment expressed interest in.

Cruise line sets a universal frequency cap of 8x for each campaign.

YuMe Conversion Pixels have been placed on its bookings pages to track online sales attributed to YuMe, proving the value of YuMe ads on driving conversions.

Automotive

KPI: Drive dealership visits

Auto brand places YuMe Segment Pixels on its online and mobile homepages as well as landing pages for each of its vehicle categories: SUVs, trucks, hybrid electric, et al. Custom segments for each of these pixels build over time.

Auto brand launches 5 separate crossdevice campaigns with category specific video creative and CTAs to test drive, setting a universal frequency cap to ensure the video is watched an optimal number of times.

Automotive company tracks “Find a Dealer” visits attributable to YuMe via a YuMe Conversion Pixel.

Car company measures YuMe’s impact on driving consumers to dealerships with an in-store attribution study.

Entertainment

KPI: Increase ticket sales

Entertainment group wants to increase ticket sales to its Las Vegas shows. It places YuMe Segment Pixels on its online and mobile homepages as well as landing pages for each of its Las Vegas shows. Custom segments for each of these pixels build over time.

Entertainment group launches 10 separate crossdevice campaigns with show specific video creative and calls to action.

A YuMe Conversion Pixel has been placed on each show’s tickets page to track online conversions attributable to YuMe.

An in-store visit study is leveraged to measure YuMe’s impact on driving consumers to shows. Surveys are deployed to measure which shows were watched.

Insurance

KPI: Insurance quote completes

Insurance brand places YuMe Segment Pixels on each of its vertical specific online and mobile homepages and allows audience pools to build over time. Auto, home, and life insurance audiences build over time.

Insurance brand launches a series of videos for each vertical to encourage consumers to get a quote.

It launches a crossdevice sequential messaging campaign withYuMe for its auto insurance product. Each consecutive video retargets those who have been exposed to a previous video.

Insurance company tracks video performance and attributes quote completes using a YuMe Conversion Pixel, proving the value of YuMe ads on driving conversions.