Given our relationships with premium brand advertisers, it’s extremely important to employ the right tools to deliver brand safety. We leverage a mix of 1st and 3rd party solutions to accommodate this requirement. We can enable white and black lists, as well as implement pre-bid blocking across a variety of categories based on each brand’s tolerance level. All of these tools are fully integrated into our YuMe for Advertisers and YuMe Marketplace, enabling you to directly configure and receive reporting on campaign usage.