Embedding Software, Simplifying Fragmentation
As media consumption accelerates across a variety of digital screens, audience fragmentation will only get worse for brand advertisers. To address this problem, we thought it best to understand specific information unique to each screen. Thus, we created a variety of multi-screen, Audience-Aware SDKs (or software developer kits), unique to each screen, to be embedded into each device. These SDKs collect detailed audience data to be used for our Connected Audience Network. This is data that premium brand advertisers crave. As a YuMe publisher running our Audience-Aware SDKs, this data is what drives premium brand advertisers to your content. It helps us deliver video ads that are more engaging and relevant to users consuming your content—providing superior brand experiences for viewers and strong campaign results for advertisers. And this, of course, can lead to higher CPMs and fill rates for you.