Targeting

Raise your ad's relevance and boost your ROI

Our ACE technology platform features industry-leading targeting and campaign optimization capabilities. We offer targeting by demographic, geographic, content, channel, daypart, and device type targeting, in addition to advanced approaches like remarketing and behavioral targeting.

Remarketing

Our remarketing capabilities give advertisers the ability to reach users with the right message as they are driven through the intent funnel, from building brand awareness to intent, and finally to purchase. We let advertiser target a specific campaign and its associated ad placements towards users that have performed a desired action. Currently, we allows advertisers to remarket by:

• Creative–targeting users that have been exposed to specific creative


• Site–targeting users that have visited a specific site


• Interaction–targeting users that have interacted with specific sites or ads

Our ACE technology platform allows us to create cookie pools that allow advertisers to track targets against specific user actions along the purchasing funnel. We are able to built a pool of users over time, even when there are no campaigns running, which lets advertisers truly gauge the size of their potential remarketing audience before a campaign begins. Currently, the following user actions can be stored in YuMe remarketing cookies:

• Viewed a specific creative


• Visited a specific site


• Clicked on a particular placement


• Searched


• Visited a specific site associated with specific key words

Behavioral Targeting

As the largest premium video ad network that offers behavioral targeting, we are able to offer advertisers the greatest scale for campaigns targeted to specific profile segments. Our behavioral targeting system lets advertisers reach highly qualified audiences based on purchase intent. By leveraging data about viewers' browsing behaviors, search histories and video consumption habits, YuMe delivers relevant content to consumers who are already in the market for a particular product or service.

We enable advertisers to target users who show interest or intent to purchase in the auto, travel and retail verticals. For example, auto manufacturers can target video ads only to viewers who have recently compared car prices online or searched for a specific car make and model.

With our intent-based targeting, marketers can tailor their messages to viewers on a national scale—and engage with them on a whole new level. Our system benefits our 600+ publishers, too, by utilizing the breadth of video content available through our network.